On a regular basis I hear business owners complain that business is not great.  They tend to blame external forces:

• It's the economy
• It's my competitors
• It's the weather
• It's the season
• It's the location
• It's the...

 Rarely do I hear:

• I'm not sure who is the best type of customer to target
• I'm spending too much to get a customer
• I don't know where and how to find customers
• My marketing has stopped working effectively
• I'm not distinguishing myself from my competition
• I don't know what to do

The second group of businesspeople has the maturity to recognize that they need to adjust their ways to address the external forces that are beyond their control.  They recognize what is in their control (their actions) and what is not in their control (weather, economy, etc.).  As wise people, they seek introspection and careful assessment of their skills and business strategy.

• A wise entrepreneur might strive to identify what makes her business stand apart from the competition and implement marketing tools that highlight these positive differences.
• A smart inventor would modify his strategy to attract a different market segment that is underserved.
• A bright businessman could identify alternative marketing tools to attract prospects' attention.

 

What these three people have in common is the capacity to recognize deficiencies in their businesses and take action instead of blaming external forces beyond their control.

What type of businessperson are you?

• Are you susceptible to complaining about how other "things" are preventing you from growing?

or

• Are you finding the inspiration to come through with the ideas and skills to move your business in the right direction?

Establishing the type of businessperson you are is the first step in the right direction.  I hope you are the inspired type.

      

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Solutions for Growth is a marketing consulting firm that helps small businesses grow by increasing their sales through practical and achievable marketing tools.

Services include marketing advice and strategy, online and offline customer acquisition and retention tools (new and revised websites, email marketing, social media and printed material), sales development, retail layout and signage.