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Consider the following:
Outside
What is the customer's first impression of the store? It must be abundantly clear what you  sell and be inviting to enter. An uncluttered look, combined with a clean storefront will make it more appealing to enter your store. Pay careful attention to your door so that it does not look like a collection of stickers and assorted signs.
Inside
Now that the person is in the store, make it as easy as possible to find what she's looking for and encourage impulse sales. In addition to a well thought-out merchandising and display strategy, signage will guide customers to make it easier to select...and buy!
Signs should be designed as part of the overall branding program for the store, considering colors, shapes, fonts and themes. Among the signs you might want to include are these:
Directional
As the name implies, these are the signs that tell customers where products are. These signs are effective when they can be viewed from afar, are well lit and when appropriate, have arrows.
Educational
 Ideal for announcements of upcoming events or new products. They could invite customers to sign up for a newsletter or go to your website for additional information on the use of a product.
Promotional
These are the signs that give impetus to your sales. They can describe the benefits of a product, a sale, special offer or even how it differs from a competitor's product. Creativity is important here to ensure that the signs are effective without being tacky.
Make sure your signs are professional looking, clean, not cluttered and easy to read -  sometimes easier said than done. The industry has developed best practices resulting from research that clearly indicates what works and what does not - following those practices will make the difference between a so-so sign and a sign that sells for you!
Consider developing a signage strategy and create signs that invite customers into your store, drives them to your products and invites them to purchase.
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