Greetings!
Effective marketing requires developing a strategy and using the appropriate tools to let a target market know about your products and services.
Does your marketing plan answer these questions? |
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Questions You Should Know the Answer To
Strategy
Do you know:
- What you sell?
- Who your customers are?
- Where your customers are?
- Why your customers buy?
- Who your competition is?
- If your pricing is right?
Strategy Impact
Does your message:
- Resonate with customers and prospects to entice them to buy?
- Allow you to differentiate yourself?
Tools
Do you use: - a Website?
- Business cards?
- a Brochure?
- a White paper?
- Social media?
- Email marketing?
 - Surveys?
- Advertising?
- Search engine marketing?
- Business-specific tools such as:
- Door hangers
- Delivery notices
- Notes
- Signage
- Upsells
- Cross-sells
- Package inserts
- an Online networking strategy?
- an Offline networking strategy?
- a Referral program?
- a Blog?
- a Newsletter?
- Videos?
- a Loyalty program?
- Public relations?
- Search engine optimization?
Tools Impact
Do you know: - If your tools follow best practices?
- Which tools are most effective?
- Which tools are best for prospecting vs. selling?
Effective marketing starts with answering these questions and creating a plan that prevents a "shotgun" or random approach. A well thought-out plan that includes a clear message and multiple touchpoints across channels creates marketing that leads to results. |
Do you have comments or questions on this subject? "Like" us on  and post your comment on the wall! |
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Now what?
If you need help answering these questions, call 914-533-7226. I'd be happy to explore them with you to make sure your marketing is effective!
"What impressed me the most about David, is his ability to quickly understand the essence of my unique, multi-faceted business and boil it down into a simple, clear and direct message that I am able to deliver to potential clients."
Michele Klink, Principal, Peak Business Finance |
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I look forward to speaking with you!
Sincerely,
David Fischer
914-533-7226 Forward this newsletter to a friend - it may be just what they need to grow their business!
© 2011 Solutions for Growth LLC |
