Greetings!
You use Google to find information. Why not use Google to have others find your products or services? |
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Google AdWords
What can it do for you?
When you want to drive visitors to your website, whether to promote your business, capture leads or sell p roduct, a Google AdWords campaign might prove to be the right tool.
When an AdWords campaign is created, you bid on key words or phrases that people use to search for information, products or services. If your bid is among the highest ones, then your ad appears on the Google results page and when a user clicks on the ad, they are brought to your website.
Here's an example
Say you wanted to increase reservations at your NYC hotel, you would set up an ad such as this one:
Your list of keywords would be something like this: New York hotels New York lodging New York budget travel budget hotel cheap hotels student trips New York City hostels "New York on a budget" You would then select when, where and other criteria about how the ad would run and bid an amount for each time someone clicks on your ad. Yes, this is how Google makes its gazillions! You can also limit your daily and monthly spend. As time passes, reporting will show you which of your keywords is most effective. You can test other ads to maximize the effectiveness of the campaign.
Caution!
When creating a campaign, all defaults are structured to benefit Google, not you, so it's important that your campaign options are carefully selected. Also, understanding the intricacies of such campaigns and how to read reports takes time and an experienced eye.
A well run Google AdWords campaign can be an effective tool to drive prospects and customers to your site.
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Now what?
If you're considering running an AdWords campaign, call 914-533-7226. I'd be happy to discuss with you the benefits and options of running a campaign!
"David has worked with me to develop a marketing plan for my company. His accomplishments include redesigning our website, paying special attention to those aspects which are key to helping customers select our services, and putting together an on-going marketing plan. David is straightforward, serious about his work, a great listener, detail oriented, and turns projects around quickly. He is a pleasure to do business with."
Bill Gottlin, Aspire HR Consulting, Stamford, CT | |
I look forward to speaking with you!
Sincerely,
David Fischer
914-533-7226 Forward this newsletter to a friend - it may be just what they need to grow their business!
© 2011 Solutions for Growth LLC |
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 | | David Fischer | | Let's discuss how we can grow your business! |
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Solutions for Growth is a marketing consulting firm that helps small businesses grow by increasing their sales through practical and achievable marketing tools.
Services include marketing advice and strategy, online and offline customer acquisition and retention tools (new and revised websites, email marketing, social media and printed material), sales development, retail layout and signage.
David Fischer speaks on marketing topics for company and association meetings. These are upcoming events.
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A brief interview from a recent trade show
 | | David Fischer interview at NYXPO |
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