| Greetings!
I hear it all the time - "we tried and it didn't work."
Why would a time-tested marketing tool not work for the client? Usually, the answer lies in HOW the marketing tool was created and used. |
| Your wrote what? |
|
In most cases, clients have the right concept - use an email, a postcard or a sign to reach their customers. It's HOW the tool was designed and written that was ineffective.
Here are some examples I recently encountered:
-
 A sign in a store promoted a special offer for a new product. The sign was placed on the wall immediately to the left of the entrance. However, studies show that when most customers enter a store, they look right.
We know that letters, signs and emails are effective marketing tools, but it's HOW they are used that will make the difference between being effective sales generators or inefficient time and money wasters.
When reviewing your prior marketing successes and failures, think about why it was ineffective, maybe it's HOW the tool was created and used. |
| How can Solutions for Growth help you?
By reviewing your prior marketing efforts! |
Without obligation, share with us one of your prior marketing efforts that was unsuccessful. We can help you turn those failures into successful sales campaigns.
Call 914-980-0521 to start a conversation! |
For more marketing tips, please visit our website where you can also see our growing list of clients.
If you missed our earlier newsletters, you can view them here. Don't forget to "like" us on  or visit us on  .
Sincerely,
David Fischer
Solutions for Growth is a marketing consulting firm that helps small businesses grow by increasing their sales through tried-and-true marketing techniques. Advice includes marketing strategy, customer acquisition and retention tools, marketing material, sales development, retail layout and signage.
You have my thanks for forwarding this newsletter to friends and others whom you feel would benefit from its contents. They may subscribe to future newsletters by entering their email address at SolutionsForGrowthLLC.com.
phone: 914-980-0521
© 2010 Solutions for Growth LLC |
