Greetings!
- How many touchpoints does your business have?
- Are you maximizing your touchpoints to grow sales?
A touchpoint is the interface that takes place with a customer or prospect before, during and after a transaction. Each touchpoint provides the opportunity to influence a customer's propensity to purchase from you and ultimately impacts the success of your business. |
| How many touchpoints does your business have?
|
 Some touchpoints are obvious: But what about:
- Customer deliveries
- Answering the phone
- When you give out your business card
- Entries on your blog
- Visiting your website
Are there interactions with customers and prospects that are affecting their perception of your company?
Conducting a review of all your touchpoints can lead to opportunities to positively impact what people think about your company. |
| Are you maximizing your touchpoints?
Don't let opportunities slip away. |
|
Every time a customer or prospect interacts with your company, you have the opportunity to positively affect their perceptions of your business.
For example:
- When you mail an invoice to a customer, do you include a special offer, a coupon or an announcement?
 Does your business card include a description of what your company does?
- Is your business easy to find?
- Do you offer a guarantee?
- When your staff interacts with customers, is the outcome a positive one?
- Do you include relevant information in your newsletters?
-
Do you communicate with prospects and customers using their preferred channel (email, phone, letter)?
- Are your customer testimonials prominent on your website or in your store?
-
Do you thank customers for their business?
- Do your employees' uniforms look professional?
- Is it easy to contact you?
- Do you have a communications plan to stay "top-of-mind" with your customers?
When all of your touchpoints deliver a relevant and consistent message, then you are maximizing those touchpoints and ensuring that the customer experience is a positive one.
When your customers have a positive experience with all touchpoints of your business, they are more likely to be engaged for the long term. |
| How can Solutions for Growth help you?
Consider a "touchpoint" review from Solutions for Growth. |
A meeting to review your company's touchpoints can lead to identify growth opportunities. You might discover untapped areas where you can either improve or introduce new touchpoints, thereby improving the perception of your business and your sales.
Call 914-980-0521 to schedule a meeting.
|
For more marketing tips, please visit our website where you can also learn how we've helped clients grow their businesses.
Don't forget to "like" us on  or visit us on 
If you know of a company that could benefit from marketing advice, please forward this email to them.
Sincerely,
David Fischer
Solutions for Growth is a marketing consulting firm that helps small businesses grow by increasing their sales through tried-and-true marketing techniques. Advice includes marketing strategy, customer acquisition and retention tools, marketing material, sales development, retail layout and signage.
You have my thanks for forwarding this newsletter to friends and others whom you feel would benefit from its contents. They may subscribe to future newsletters by entering their email address at SolutionsForGrowthLLC.com.
phone: 914-980-0521 |
