Solutions for Growth LLC
April 2010
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Greetings!    
 
In speaking with clients, this question often comes up:
 
"How do I grow my relationship with customers to increase their loyalty, unearth new opportunities and increase my sales with them?"
 
There are many steps a business can take to drive more business from its customers, however when an emotional response is elicited from a customer, a tighter bond is formed.  That bond leads to higher sales.
 
This newsletter highlights some things you can do to trigger positive emotional responses from your customers.
 
Go the extra step 
Wow, I wasn't expecting that!
How do you feel when someone goes out of their way to delight you?
 
When you do something that goes beyond what a customer expects, you elicit a positive emotCustomer and Repairmanional response that singles your business out and makes your action memorable. Think of being a guest at a restaurant and with the check, you receive a platter of small cookies - how do you feel about that? 
 
Why not add something "extra," such as a free sample, next time you interact with a customer? Even a heartfelt "thank you" goes a long way!
 
The goodwill you create with these small gestures carries more weight in promoting your business than a large advertising campaign could create. 
 
Take that extra step and exceed your customers' expectations - do something that makes them say: "Wow, I wasn't expecting that!"
Surprise and delight
Life events - so important to your customers.
Do you know your top customers' birthdays?  You should! 
Happy couple shopping 
Your top customers account for a large part of your sales and when you acknowledge them on their important day, they will remember that and thank you by giving you more business.
 
A simple email or postcard, delivered just before a customer's birthday, with a mention of the birthday and a special offer, such as a discount, or special service like free delivery, will make your customer feel "surprised and delighted" enhancing your bond with the customer.
 
Make your customers feel good about doing business with you!
What's new at Solutions for Growth? 
Solutions for Growth is an "Expert Business Partner" of Constant Contact.
Constant Contact is the country's largest provider of email services.  Following an in-depth training process, Solutions for Growth is now an "Expert Business Partner" of Constant Contact.  
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What does that mean for you?
 
It means that when Solutions for Growth manages the emails you send to your customers, you can be assured that they look professional, are written effectively and help you grow your business.
 
Constant Contact's email marketing and online survey tools help small businesses and organizations connect to customers quickly, easily, and affordably - and build stronger relationships.
 
If your business could benefit from regularly communicating via email to its customers to build strong, successful, lasting relationships, Solutions for Growth has the RIGHT SOLUTIONS to help you increase sales!
For more marketing tips, please visit our website where you can also learn how we've helped clients grow their businesses.
 
If you know of a business that could benefit from marketing advice, please forward this email to them.
 
Sincerely,
  David Fischer
 
 
Solutions for Growth is a marketing consulting firm that helps small businesses grow by increasing their sales through tried-and-true marketing techniques.  Advice includes marketing strategy, customer acquisition and retention, marketing material, sales development, retail layout and signage.
 
You have my thanks for forwarding this newsletter to friends and others whom you feel would benefit from its contents. They may subscribe to future newsletters by entering their email address at SolutionsForGrowthLLC.com.
 
phone: 914-980-0521
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David Fischer
Let's discuss how we can grow your business!