Greetings! 

Customer Relationship Management (CRM) is one of the "buzz phrases" of the 21^st century.  It is an all-encompassing term that describes the processes businesses use to retain customers and get them to buy more. You may think that your business is too small to implement CRM technology. You also might think that you haven't been in business long enough or that your customer base isn't large enough to warrant the investment.  There are four reasons you should consider implementing a CRM solution - regardless of the size or age of your business:

·         Improve Customer Retention Rates: It's a well accepted principle in business that it's cheaper to keep the customers you have than acquire new ones. A well thought out and executed CRM program will help you increase customer retention rates.

·         Increase Revenues: Existing customers tend to spend more than new customers. This means that as you improve your customer retention, not only are you increasing profits by reducing acquisition costs, you're also helping to increase revenues.

 ·         Control Costs:The cost of sales is frequently one of the larger line items on any company's P&L. As such, you need to be able to ensure that you're receiving an appropriate return on that expense. CRM technology can help you to track costs associated with sales more effectively. 

·         Improve your Business: Implementing CRM processes helps you to learn more about your business. Not only that, the information you gather about what's working and what's not working in your company will help you to make improvements that yield positive results. These improvements may come in the form of a more streamlined customer service process or perhaps might lead to the introduction of a new product or an improvement to an old one. Either way, the knowledge you gain can help you to make changes within your business that will have a positive impact.

There are a number of "off the shelf" CRM solutions on the market today, but many small business owners are finding them expensive and too complex. StarterCRM is a web-based CRM solution designed specifically for small businesses. It's comprised of 3 web-based applications that will help you effectively manage customer relationships, sales & marketing activities, as well as improve your responsiveness to customer issues.

Click here for more informaiton StarterCRM can help your small business!