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January 2012
The Power of Swag
Welcome to Next Level Promotions LLC

In my first issue for 2012 I'm going back to the basics and focusing on how you can get the most for your promotional products spend.

There's a great article from along with tips and suggestions to help you choose products that your customers will hang onto.

Captain Promo

Swag, Tchotchkes, Trinkets

We've seen it, we've filled our convention tote bags with it, and a lot we've tossed or given to our kids. But what about the stuff we kept? Why did we hold onto it? What made it memorable?


In this article by American Marketing Association staff writer Christine Birker you'll learn how to effectively select and use promotional products to gain qualified leads


Click on Captain Promo to read the article.

Consumer Reaction: Do Promotional Products Generate Response?
Consumer Reaction: Do Promotional Products Generate Response?
Watch this video to see how promotional products stack up against other advertising channels and how your advertising dollars buy you more exposure with promotional products. 

Your company name is seen over and over...

How long are promo items kept
Carefully chosen items are retained
People will remember your company
Issue: 1
promotional products
There are over 800,000 items you can put your logo on.
In This Issue
The Power of Swag
Reach, Recall, promotional products work?
planning leads to success
It's all in the planning


Six Steps to a Successful Promotional Campaign


Successful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.



1. Define a specific objective.

Whether the goal is to increase traffic at a tradeshow exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.


2. Determine a workable distribution plan to a targeted audience.

Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more tradeshow traffic and qualified leads than simply distributing items to passersby at the show.


3. Create a central theme.

Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.


4. Develop a message to support the theme.

Supporting a campaign's theme with a message helps to solidify a company's name, service or products in the target audience's mind. For instance, to promote its services to small businesses, a bank created the theme "Are you tired of being treated like a small fish?" and sent fish-related products to its prospects along with promotional literature.


5. Select a promotional product that bears a natural relationship to your profession or communications theme.

A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme "Experience the magic at Disney®."


6. Don't pick an item based solely on uniqueness, price or perceived value.

Don't fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.

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Robert Rebholz
Next Level Promotions LLC

Give me a call and we can talk about your next marketing campaign

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Offer Expires: February 15, 2012