Who's Buying What...
Some of the more popular items our clients have been using to promote themselves:
The reusable grocery/tote bags continue to be very popular. It's easy to see why. They're inexpensive, useful, will be used frequently and have lots of space for your message. If you are a service company or are business-to-consumer then these shopping/grocery totes would be great.
Now that folks are shedding their fleece jackets they're replacing them with embroidered polo/golf shirts, windbreakers and the always popular baseball cap.
Performance fabrics are very popular, especially for any golf or athletic activity.
With the growing popularity of charity bike rides we are seeing interest in cycling jerseys and other bike accessories.
The cycling jersey are perfect for team/company identity. Cyclist love them and they're sure to be used often giving your corporate brand multiple exposures.
Journal books/notebooks are selling briskly for trade shows and conferences. They are ideal for these venues because everyone forgets to bring something to take notes in, they can be highly customized and come in sizes and styles to match a wide budget range.
Stealing from our "Did You Know?" column, USB memory drives are being purchased for a wide range of promotional uses. Promoting a new or revamped web site is where we see most use. You can preload the drives with your company information as well as a link to your site.
Many companies are using them instead of a printed catalog.
A sales presentation can be loaded onto the drive and left with the client after the meeting.
We just finished a fun project for the Boston Business Journal's Best Places To Work event on June 11.
A blossoming tradition at the event is to see which company's table can make more noise when they're announced.
So to further the chaos we are providing the BBJ with 500 pairs of thunder sticks. They're imprinted with the BBJ logo and the logos of the corporate sponsors. Should prove to be a fun and raucus affair.
If you are in the Boston area you might want to check out this event. Here's a link