Last month we presented at the LMA Midwest Conference in Chicago. The theme was 'Green Is Good - Sustaining a winning strategy.' We were on a panel discussing green promotional products. Here are some highlights.
Using "green" promotional products should be part of your company's overall marketing strategy. They should complement and reinforce the company's green and sustainability identity.
There is no perfectly "green" promotional product. Decide how green you want or need to be.
How to categorize green products: reusable, recyclable, recycled, organic, sustainable.
Product categories with the widest selection of "green" offerings: apparel with organic and recycled fabrics; paper products like note books and journals made from recycled paper, sustainable growth paper, soy inks; corn starch and vegetable starch plastic substitutes (pens, mugs, etc.); drinkware with recycled and biodegradable plastics, stainless steel and aluminum water bottles; tote bags from recycled fabric, reusable materials, recycled materials.
Some practical ideas to be green and save money:
Use ceramic coffee mugs in your office rather than Styrofoam. They're reusable. A Chicago law firm did this and recovered their $2000 investment in 13 months.
Source your products from nearby suppliers. Less transport time and distance results in a lower carbon footprint.
When possible source from USA suppliers for the same reasons as above.
Use flash drives to store and share information rather than printing everything.
Forest Stewardship Council
for more information on sustainable forests and paper products http://www.fscus.org