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 ...the monthly newsletter for buyers and users of promotional products, logoed apparel, corporate logoed products and corporate gifts.


October 2009
Welcome to Next Level Promotions  

Take our poll: October's poll
Click the link to take the poll... This month's question: Do you use Linkedin to market your company's products and services?
This is a non-scientific poll designed to give you a snap shot of what other people are thinking.
Last month we presented at the LMA Midwest Conference in Chicago. The theme was 'Green Is Good - Sustaining a winning strategy.' We were on a panel discussing green promotional products. Here are some highlights.
Using "green" promotional products should be part of your company's overall marketing strategy. They should complement and reinforce the company's green and sustainability identity.
There is no perfectly "green" promotional product. Decide how green you want or need to be.
How to categorize green products: reusable, recyclable, recycled, organic, sustainable.
Product categories with the widest selection of "green" offerings: apparel with organic and recycled fabrics; paper products like note books and journals made from recycled paper, sustainable growth paper, soy inks; corn starch and vegetable starch plastic substitutes (pens, mugs, etc.); drinkware with recycled and biodegradable plastics, stainless steel and aluminum water bottles; tote bags from recycled fabric, reusable materials, recycled materials.
Some practical ideas to be green and save money:
Use ceramic coffee mugs in your office rather than Styrofoam. They're reusable. A Chicago law firm did this and recovered their $2000 investment in 13 months.
Source your products from nearby suppliers. Less transport time and distance results in a lower carbon footprint.
When possible source from USA suppliers for the same reasons as above.
Use flash drives to store and share information rather than printing everything.
Some resources:
Forest Stewardship Council for more information on sustainable forests and paper products
Organic Trade Association for information on organic fabrics and standards   
Organic Exchange is another resource for organic fibers
? Did you know...
Did you know that most (but not all) suppliers will produce quantities below their catalog minimum?
Promotional products catalogs will show item prices in a series of columns with the prices going down as the quantities go up.
That first column, with the lowest quantity, is the catalog minimum. Most suppliers will produce a run at a lower quantity - usually half that first amount. (They call it their absolute minimum.)
They will add a "Less-Than-Minimum" surcharge to run the smaller order.  The LTM surcharge can range from $25 and higher depending upon the supplier.
When you are considering whether to order less than minimum calculate your final per item cost both ways. Sometimes it's not that much more expensive to order the minimum amount once you figure in the LTM surcharge.
Now, don't you feel smarter?
Issue: 3
In This Issue
Green Promotional Products
Did You Know...?
Last month's poll results

Last Month's Poll Results 
Last month we asked you about calendars, either wall or desk, as an advertising promotional product.
The results? 69% of you said, "are you kidding, no one uses calendars anymore everything is on my phone."
Wow! It used to be that calendars were a mainstay of promotional products. If there was ever a clear sign that we're in the digital age I guess this is it.
I'd love to hear from people who still use calendars as an effective promotional piece, maybe it's an industry specific thing. Drop us an e-mail at
Robert Rebholz
Next Level Promotions LLC
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