WithIt header
May 2010
In This Issue
WOW Nominees Announced
Marketing Opportunity at WithIt's Professional Conference
NY Design Tour Wrapup
Education Breakfast Wrapup
Picture This - Competitive Intelligence Panel
Student Takeaways From Libby Langdon's High Point Event
Conference Hotel Reservation Deadline JULY 18
WITHIT SCHEDULE
OF EVENTS

WithIt Professional Conference
Tuesday-Thursday August 17-19th
Renaissance Charlotte Suites Hotel
Charlotte, NC
Register!
 
WOW Awards Dinner
Wednesday, August 18th
6:30pm-9:00pm
 
For more information and to www.withit.org.
 
WELCOME NEW MEMBERS
 A Special Welcome to New Corporate Members:
Dovetail Alliance Inc.
Hometex, Inc./Dreamfit
Palliser Furniture Ltd.

--------------------------

 Donna Atkins Absher
Thistleweave
Elkin, NC
 
Cherrie Ariail
Ariail & Associates
Greensboro, NC
 
Arlette Bateman
Palliser Furniture
Winnepeg, Canada
 
Bonnie Berry
Havertys
Atlanta, GA
 
Susan Black
Bassett Furniture Company
Greensboro, NC

Edward Borowsky
Dovetail Alliance Inc.
Longmeadow, MA
 
Gat Caperton
Gat Creek Furniture
Berkeley Springs, WV
 
Derek Dupley
Palliser Furniture
Winnepeg, Canada
 
Lucinda Fulbright
C.R. Laine Furniture
Hickory, NC
 
Shay Geyer
IBB Design Furniture Showroom
Frisco, TX
 
Cathy Gillespie
Palliser Furniture
Winnepeg, Canada
 
Jeannie Long
Homtex, Inc./Dreamfit
Vinemont, AL
 
Aneessa Musa
FurnitureDealer.net
Eagan, MN
 
Nicole Morin
Palliser Furniture
Winnepeg, Canada
 
Robert Pearce
Homtex, Inc./Dreamfit
Vinemont, AL

Martin Roberts
Dovetail Alliance Inc.
Longmeadow, MA
 
Christina Robertson
Homtex, Inc./Dreamfit
Vinemont, AL
 
Faith Sheridan
Faith Sheridan Design Group
Seattle, WA
 
Elizabeth Springett
Medfield, MA
 
Jeanie Lyn Viars
Valdese Weavers
Hickory, NC
 
Robin Wilson
Robin Wilson Home
New York, NY 10169
 
Jerry Wootten
Dreamfit.com
Vinemont, AL 35179
 
Jodi Zippo
Bellalu Home & Design
Englewood, CO

WITHIT SPONSORS
220 Elm
Adesso, Inc.
AF Lighting
American Home Furnishings Alliance
American Leather
AmericasMart, Atlanta
BDI
BioH�/Cargill
Broyhill Furniture Industries
Circle Furniture
Country Living Magazine
CRYSTALLIZED� - Swarovski Elements
Cutters Productions
Dallas Market Center
DeLeo Textiles
Dovetail Alliance Inc.
Ekornes
Emdee International
Four Hands
Frinier LLC
Furniture Brands International
FurnitureDealer.net
Furniture/Today magazine
Gefen Productions
HB2 Resources
Hickory Chair
Home Furnishings Business
Hometex/Dreamfit
Human Touch
Info Retail
Jeff Cook
Jena Hall
Hickory Chair
IHFC
Judy George Int'l
Lexington Home Brands
Loeffler Ketchum Mountjoy
Melissa Galt Inc.
Merchandise Mart Properties Inc., High Point
Natuzzi Americas, Inc.
Palliser
P.D. Design Studio Ltd.
PROFITsystems, Inc.
Rowe Fine Furniture
Safavieh Home Furnishings
Sligh Furniture Company
Smith Leonard PLLC
South of Seventh Avenue
Stanley Furniture Company, Inc.
Starmount Home Furnishings/Nautica
Sunbrella
Sustainable Furnishings Council
The Media Matters, Inc.
Thomasville Home Furnishings of NJ
Tomlinson Erwin-Lambeth Directional Carter
Ultrasuede
ViewIt Technologies
WhipSmart Creative, Inc.
World Market Center Las Vegas
Wright of Thomasville

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AWARDS AND HONORS
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2010 WOW Finalists Named


Julie PhillipsWithIt is pleased to announce the WOW Awards finalists for 2010. The annual program honors individuals and/or corporations in the home and furnishings industries.
 
Julie Phillips, vice president of The Phillips Collection, has earned the 2010 Legacy Award. This top honor recognizes the professional achievements of a woman who has made significant lifetime contributions to the home and furnishings industries.

In addition, nominees for Education, Mentoring and Future Leader awards have been released. They are:
 
Education Award
� Margaret Casey, Director of Programming, World Market Center-Las Vegas
� F. Jay Reardon, President, Hickory Chair
� Lauren West, Director of Education & Development, Natuzzi Americas Inc.

Mentoring Award
� Gat Caperton, President and CEO, Gat Creek
� Deborah Klein, DK Inside Designer Inc.
� Kathy Wall, President, The Media Matters Inc.

Future Leader Award
� Rene Crosby, Senior Account Executive, Four Hands
� Kristin Hawkins, New Product Development Stage Gate Manager, Broyhill Furniture Industries, a subsidiary of Furniture Brands International
� Vanessa Northrop, Marketing Director, City Furniture
� Kaci Prunty, Retail Market Manager, Tempur-Pedic North America LLC


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The recipients of each WOW Award will be announced Aug. 18 during an evening banquet being held during the WithIt Professional Conference, Aug. 17-19. At the same event, Julie will be given the Legacy Award. Both the dinner and conference will be held at the Renaissance Charlotte Suites Hotel in Charlotte, NC. For more information and to register for the conference and the WOW Awards banquet, visit www.withit.org.


MARKETING
2010 ProfConf

Vendor Tables at Professional Conference

WithIt's Vendor Tables, on display during the annual education conference, are a unique opportunity for home- and furnishings-related businesses to connect with more than 150 enterprising and energetic industry professionals. The 2010 venue, the Renaissance Charlotte Suites Hotel in Charlotte, NC, from Aug. 17-19, is three-part:
 
� Conference attendees or participants can reserve a vendor table for any or all three days of the conference for $250 (in addition to their conference registration fees).
 
� The Full-Conference option for businesses with no conference attendees covers all three days of the conference (noon setup on Aug. 17). This includes exposure during the Pre-Conference Workshops, the WOW Awards and the intimate Round Tables sessions on Aug. 19. The cost is $500.
 
� The Single Day option for businesses with no conference attendees is Aug. 18. Attendees will have several break-out sessions during which they can visit vendor tables. In addition, a late-afternoon sip-and-shop will include wine and cheese served only in the vendor area. (The Single Day option does not include the WOW Awards reception or gala.) The cost is $350.
 
For more information, contact Sara Lyke at 336-880-2188 or [email protected].
 
NATIONAL EVENTS
Big Apple, Big Design

WithIt New York Design Tour chairperson Betty Lyn Eller and her committee (comprised of Deborah Klein, Gale Steves, Maura Murphy, Charlotte Barnard and Frances Bailey) treated WithIt members to a superior tour of New York must-see venues and artists, May 15-17.

RobertoAn exclusive conversation and gallery tour with prolific commercial photographer Roberto Dutesco, for instance, transported attendees to a pristine Nova Scotia island inhabited only by wild horses. Roberto, whose work has appeared in Vogue, Elle, GQ, Maxim, Details, Vanity Fair and Interview, detailed his 12-year journey to create the "Wild Horses of Sable Island series, which is on display in his SoHo gallery, 13 Crosby St.
 
"I became fascinated with Sable Island in the early 1990s," he said. "I was intrigued by a place that people can't go to. I sought permission to photograph the horses on the island with the ultimate goal of promoting Sable Island so it can go on forever."
 
The tour included a behind-the-scenes visit to restoration and reproduction house Urban Archaeology, too. Principals from the firm met with WithIt attendees at the SoHo storefront and workshop, 143 Franklin St., and shared a insider's view of the manufacturing and finishing of reproduction lighting designs. Tour attendees witnessed the making of a custom light fixture that will be installed at a Yale University building.
 
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During an educational lunch sponsored by Country Living magazine, Benjamin Moore's Doty Horn explained why "achieving balance" will be a key purchase motivator for consumers in 2011. "We strive for balance, both individually and for others," she explained. Doty offered engaging visuals of four distinct color palettes-The Farm, Order, Escape and Tribe-that illustrate the "balance" themes for 2011.  
 
Cooper BooneAnother highlight of the tour: A networking event and experiential marketing event featuring a salon performance by county music singer, songwriter and cooking show host Cooper Boone (above, top image).
 
Want to know more? WithIt member and Antiques by Zaar owner Ruth Olbrych blogged about her three-day adventure at the 2010 New York Design Tour. Check out her story and photos.





(Editor's note: Planning a trip to New York in June? Check out Country Living magazine's 1,700-square-foot modular 2010 Home of the Year project/show house, "Home Green Home. It's part of a series of modular, LEED-certified homes developed by New World Home and Hearst Brand Development called The Country Living Collection. It's open to the public from June 4-27, and tours are free.)
 
NATIONAL EVENTS
It Happened in High Point

Bridge headerInterior design, author and product designer Alexa Hampton was the keynote speaker during WithIt's spring High Point Market events. Like a gracious host, Hampton invited more than 130 attendees into the multimillion-dollar homes she has designed for clients.
 
In a presentation peppered with wit, practical design advice and powerful statements, Alexa shared imagery of memorable interiors created by her legendary father, Mark Hampton, as well.
 
For instance, she recalled the transition her family made from modern interiors to English Country-inspired rooms. "When you're young, you tend to be more modern," she said. "A modern, pared-down aesthetic is fitting for a couple, but not great for young kids. When you have young kids, you can't manage the rigor of maintaining a contemporary interior."
 
The foundation of Alexa's success is her adherence to self-discovered truths:
 
Alexa on Color:
"Any color described as food or a carbohydrate is good in my book...caramel, toast, baked potato--well, baked potato doesn't sell well."
 
"Cool palettes are more young, while reds and golds are more mature...blues and browns are a favorite scheme because they are both hot and cold."
 
"There is no such thing as color trends. If you want to change color, go with a new pillow. Wall color should last at least five years, and I say, more like 10."
 
Alexa on Leadership:
"Leadership is how we influence others, whether they follow us or not."
 
"As a young designer, you have to push, push, push, and define meaning and be authoritative."
 
Alexa on the Design Process:
"I very much want interiors to speak to exterior/architecture, except in New York, where there is a often a divorce between interior and exterior."
 
"If you've cracked the code of a room, and you're happy with how it looks, you don't have to reinvent the logic of the room."
 
"The husband is allowed to participate in the look of the library, and I give all the other choices to the wife. He's usually okay with this, only because he gets to choose all electronics."
 
WithIt thanks Hickory Chair for sponsoring Alexa's presentation.
 
PICTURE THIS
From Competitive Intelligence

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WithIt's Spring 2010 Competitive Intelligence panel featured insights from (left to right) Seattle-based interior designer and blogger Faith Sheridan; EditoratLarge.com managing partner Julia Noran; Deborah M. Sanders, managing editor at Veranda magazine; and Tobi Fairley, an Arkansas-based interior designer, popular blogger and public speaker.

WithIt thanks Palliser and 220 Elm for sponsoring the event.
 
EDUCATION
"A Wild and Wacky Ride"
Libby Langdon, interior designer, author and contributor to HGTV and the Rachael Ray Show, addressed students during a spring WithIt event held at High Point University. In keeping with WithIt's mission of education and mentoring, Libby presented an overview of her career in interior design, as well as practical advice for students just getting started in the business. Hear the students' top takeaways from "Libby's Wild and Wacky Path into the World of Interior Design" by clicking on the screen shots below:

Amanda Brown
 









Amanda Brown

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Chandra Christian

Virginia Ellis










Virginia Ellis
HOUSEKEEPING
  2010 ProfConf
Deadline for Education Conference Hotel Rate
July 18 is the deadline for securing a room at the host hotel for WithIt's 2010 educational conference. Contact the Renaissance Charlotte Suites Hotel, Charlotte, NC, at 800.266.9432. When making reservations, identify yourself as with the WithIt leadership conference to receive the room discount, which is $119 a night.
 
Have a story idea for an upcoming e-newsletter edition? Submit your ideas to Julie, Vice President-Media at [email protected].

WithIt, Inc.
PO Box 35362
Greensboro, NC 27425
www.withit.org

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