Pink Boots Society
September 2009 (Pre-GABF)
The Pink Boots Society is an international charitable trade organization created to inspire, encourage and empower women to become professionals and advance their careers in the
 Beer Industry, mainly through education.

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2010 GABF Technical Seminar
Meeting Report: CBC Boston
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PBS Logo Needed
Women's Educational Beer Clubs
PBS in the News
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Foam & Froth
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Hop Queen Update
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This eighth issue of the Pink Boots Society e-Newsletter updates you on our upcoming fourth meeting and educational seminar, which will be held during the Great American Beer Festival in Denver.
Too busy to read this now? Print it off and read it on the plane!
Please welcome our newest $1000 Seed Sponsor, Bell's Brewery. Also, we will be able to keep our Denver meeting costs to $15 per member, thanks to meeting sponsorship donations by Great Western Malting and Mid-Country Malt Supply. Please support the businesses that support us!
We now have over 300 registered members. A big welcome to all our sisters, especially our sisters from the largest breweries, who have been reluctant to join. We all have something to share, and we can learn from each other. See List.
 E-Newsletter Archive
You are invited to witness and document our first education seminar, which is focused on Consumer Beer Education, encouraging women to become informed beer consumers, and understanding what women want. See details below. 
Media with GABF credentials who want to attend but who have not yet registered, please email Teri at
WHAT: Lunch, beers, meeting, networking & consumer beer education seminar. 
WHEN: Friday, September 25, 2009
TIME: 1:00 pm - 4:30 pm 
WHERE: Rock Bottom Brewing Company
ADDRESS: 1001 16th Street Mall
                  Denver, CO 80265
DIRECTIONS & MAP: Map to Rock Bottom
BEST TRANSPORTATION OPTION: Walk from your downtown hotel or the Convention Center. 
Teri Fahrendorf, representing both Great Western Malting and Mid-Country Malt Supply. Be sure to thank them both!
E-VITES: E-Vites went out to everyone in our member database. Please reply either way, so we can get a good head count. Thank you! Missing your E-Vite? Email Megan Parisi at  
Friday September 25, 2009: Rock Bottom Brewpub
1:00 pm - Registration, sit-down lunch and beer.
1:30 pm - Business Meeting:
             - Old and new members introduce themselves. 
             - International attendees are recognized.
             - Sponsors' representative is introduced and recognized.
             - Review of Organizational Goals and big picture goals. (Scholarships & Education.)
             - Committee Chairs give brief reports.
             - Report on MBAA outreach membership drive and new website.
             - Report on Nonprofit status, Income and Expenses.
             - Plans for the next six months, including plans for our CBC meeting in Chicago.
             - Review of today's seminar agenda.
             - Highlights of Technical Education Seminar at 2010 GABF PBS Meeting.
             - Brainstorming for ideas: What do YOU want from the Pink Boots Society?
2:00 pm - Beer Break.
2:15 pm - Consumer Beer Education Seminar:
             - How a women's beer education club works, and how you can host one. 3 Examples.
             - Expanding Ales4FemAles women's beer education clubs worldwide through PBS.
             - PBS nationwide coordinated event: "Bring Mom Out For A Beer" on Mother's Day.
             - Collaborate tasting events with neighboring beer businesses. Two examples given. 
             - Hosting beer dinners, and pairing beer with food.
             - 10 Things to keep in mind when Promoting and Selling Beer to Women.
             - Beer School for Servers (and kitchen staff).
             - Member discussion on other ideas you can bring home to your brewery, brewpub, restaurant or tavern to expand consumer appreciation of good beer, especially as it relates to what women want.
3:30 pm - Social Networking Hour.
3:30 pm - Concurrently, Technical Committee meeting:
             -  Any members interested in helping with the 2010 PBS GABF meeting's educational seminar, which will be a Technical Education Seminar (Brewing & Lab/QC/QA), can join the discussion.
4:30 pm - Meeting over.

Saturday September 26, 2009: Lower Level Bar-Area of Denver Marriott-City Center
10:00 am - Noon: Committee Board Meeting
- PBS Committee Chairs and Vice-Chairs meet to brainstorm and help each other with ideas to keep PBS moving forward towards its goals of fundraising, educating our members, and building scholarships for women in the Beer Industry.
Lunch will be sit-down, so a server will take your order once you are seated. The four entree choices are:
     - Brewery Cheese Burger 
     - Rock Bottom Reuben
     - Chicken Caesar Salad
     - Vegetarian Wrap
Entree will be served with a side dish, and your choice of Rock Bottom beer, plus iced tea, coffee or soda.

Cost will be $15 per member. Please bring cash! Price includes the above, plus the room fee, corkage fee, tax and tip.

Please bring your bottled or canned beer to share. We have a small private room to ourselves.
Our sponsors are the companies that donate money to keep the Pink Boots Society alive.
Meeting Sponsors:
When ordering malt, hops, Belgian candi sugar, wood spirals, spices or chemicals, please patronize our meeting sponsors: Great Western Malting ($750) and Mid-Country Malt Supply ($500).
Meeting Sponsorship funds are used to defray the costs of our luncheon meetings, so that we can keep the expense to our members to $15. This encourages the maximum number of members to attend.  

Seed Sponsors:
We have money in the bank to keep us going, thanks to a seed sponsorship donation by Bell's Brewery ($1000). When drinking a beer that is not your own, please support the breweries that support us by buying their beer.
Seed Sponsorship funds are used for the costs of incorporating as a nonprofit, trademarking (servicemarking) our name, email newsletter services, website hosting, and all those administrative and legal hoops you have to jump through to become a legal nonprofit. Any extra Seed Sponsorship funds beyond these expenses will go straight into the Scholarship Fund.
Our new website, designed and built by Flash White of Alaska is up at
Currently our membership rolls are over the 300 member mark. The new online list is current as of August 31st. Click here to see the Member List.  
WHAT: Lunch, beers, meeting, networking & technical seminar 
WHEN: Friday, September 17, 2010
TIME: 1:00 pm - 5:00 pm 

Next year, our 2010 GABF meeting and seminar will be held on Friday September 17th, from 1:00 - 5:00 pm. Mark your calendars now and plan to attend!
The 2010 educational seminar will focus on the technical side of brewing. Current topic ideas include beer recipe development, simple lab procedures for small breweries and brewpubs, how to build an incubator and do HLP testing, simple HACCP quality procedures, and whatever else we can come up with. 
<The Technical Committee will meet this year, during our social and networking hour at Rock Bottom, from 3:30pm - 4:30pm. If you want to be involved with next year's 2010 Technical Education Seminar, please join the discussion.>

Beer Media Friendly: Our 2010 Technical Education Seminar will again be open to GABF-credentialed media who have registered with us in advance. The purpose of inviting media is three-fold: (1) To get the message of the Pink Boots Society out into the world. (2) To get the information generated at the seminar out into the world, and (3) To drive interest in our educational seminars.
Why Drive Interest?: The first time we offer an educational seminar, attendance is restricted to our members and the media, and attendance is free. We hope to gain skill in giving seminars, and our first seminar is like a dress rehearsal. The second time we offer a particular seminar, our goal is to open attendance to the entire Beer Industry. Our goal then is two-fold: (1) To get the information out to the industry at large, and (2) To raise money for our scholarship funds. Therefore, once we open a seminar to everyone, advance registration and payment will be required.
A NOTE ABOUT OUR EDUCATIONAL SEMINARS: A primary focus of the PBS is to educate, train and inform our members, in other words, each other. A secondary focus is to help increase the general knowledge levels about, and within, the beer industry. Our goal is to tap into the incredible knowledge base of our members, so these seminars will be taught by our members, and be presented to our members. We  wish to complement, not compete with the educational offerings already out there.
We had a great meeting during the Craft Brewers Conference in Boston. A big thank you to Cambridge Brewing Company for hosting us.
Another big thank you to our members at Harpoon, Moylan's, and Butternuts Beer & Ale for donating bottled and canned beer for our lunch meeting. A special thanks to Denise Jones of Moylan's who has donated her beer for every meeting, including our upcoming Denver meeting! 
28 members attended, and we elected a great group of Committee Chairs:
Megan Parisi, Membership Committee Chair
Laura Ulrich, Elections Committee Chair & Servicemark (trademark) Committee
Sue Smith-Troy, Consumer Education Committee Co-Chair
Sebbie Buhler, Consumer Education Committee Co-Chair
Ginger Johnson, Consumer Education Committee Vice-Chair
Michelle Lowney, Brewing Technical Committee Co-Chair
Kelly Tretter, Brewing Technical Committee Co-Chair
Tonya Cornett, Brewing Technical Committee Vice-Chair
Therese Burch, Fundraising Committee Co-Chair
Robin Smith, Fundraising Committee Co-Chair
Kris Butler, PBS Ambassador Committee Chair
Future committees may include: Events & Festivals Committee and Scolarships Committee.

Katie Tame (Harpoon) took the meeting minutes.
We are continuously working on our new website. We want to expand the usefulness of the Member List, by allowing members to have a Member Profile page (optional). Visitors to our new website would find your Member Profile page by clicking on your Name on the Member List.
One reason for having a Member Profile page, is because journalists often look for local brewers and beer folk to interview, so this profile will give the media a sense of who you are.
If you want to have a personal profile page linked to your name on the membership list, then please send the following to Please keep your responses as short as possible!
Photo: (Head shot - Please resize to 200 x 300 before sending !)
(If you want a page without your photo, you can send your company logo instead)
Company Name:
Company Website Link:
City, State, Country:
Your Email Address: (If you desire this to be completely public! Most people do not.)
Former Career: (Journalists like to ask this question.)
Favorite Beer Memory:
Proudest Beer Moment:
Hobbies and Other Quirks:
Resume Link: (if hosted elsewhere)
Short Biography:
We have our own Forum on Yahoo groups. We've had great discussions, stuff we'd be afraid to send to the Brewers Association Forum, like "How do you protect your unborn baby from chemical exposure in the brewery when you are pregnant?" Join us at Yahoo Group, "pinkbootssociety":
Group home page: or
Group email address:
Send your posts to this email address or click on "Posts" in the left column once you are in. 

Please sign up at You can choose the Daily Digest, or how often you want forum posts to come to you.
Are you, or is someone you know a good graphic designer? We can't pay anything, but we can splash your design on every PBS e-newsletter and on the new website.
If you are willing to design a trademark-able logo for the Pink Boots Society in exchange for everlasting gratitude and getting your name mentioned, please contact our website designer, Flash White at
Brewery Wanted: Are you the owner of a brewery that likes to support artists? Please sponsor a contest: You supply the swag and loot, and we'll announce a PBS Logo Competion. Winner gets your goodies. Please contact  
The Original: Ales4FemAles (Left Hand Brewing Co.)

Women in Beer (Cambridge Common Restaurant)

Women Enjoying Beer (Ginger Johnson/Snap Creative Works)

Betty's For Beer (Big Sky Brewing Co.)
The PBS is getting more and more mainstream press, and is mentioned by name in each of these articles: 
Emerging Female Voices in the Craft Beer World
, by Joshua Lurie
Review of CBC-Boston panel on Women & Beer, by Jeff at Drink Craft Beer Blog
Proposed beer label mentions the Pink Boot Society, Black Cauldron Imperial Stout by Grand Teton Brewing Co.
Laura Ulrich (Stone) is working on finishing up our ServiceMark, which is basically a TradeMark except you don't sell a product.
PBS President, Teri Fahrendorf (Great Western Malting) has hired a Business Coach, Thomas Toothacker of Northwest Business Plans, to guide us through the lengthy legal process of becoming an official 501(c)3 nonprofit, as required by the IRS and a host of other government agencies. 
We have an EIN (Employer Identification Number) and a Business Bank Account tied to it, and we are registered as a nonprofit corporation with the State of Oregon.  
We also now have an Indepentent Executive Board, as required by law. This is separate from our Committee Board, which creates meetings, seminars, and other great programs for our members.
Our Independent Executive Board is mostly made up of folks independent from the Beer Industry, and they have a great depth of experience when it comes to starting and running nonprofits. This board is volunteer, as are all of your fellow members who work so hard to keep the PBS moving forward.
The Pink Boots Society Independent Executive Board is made up of:
Lynda Ramsey, V.P. Corporate Controller for United Malt Holdings.
Rebecca Morris, Contract Attorney for Oregon Public Broadcasting.
Lisa Morrison, Beer Festival Organizer, Beer Writer, and Beer Marketing.
Bob Wolfe, President, Oregon Pinot Noir Club.
We will have our first Executive Board meeting before the end of the year, as required by law. I am so grateful to these four people for generously sharing their precious time and expertise with us. I cannot say, "Thank You!" enough to them.
FOAM AND FROTH (Bits & Pieces)
Women still brew Chicha, the traditional beer of the Incas in Peru: (cut and paste if needed). 

BBC News: Moderate Drinking Strengthens Women's Bones:

Another article: Beer Helps Build Strong Bones:  
SBA Hardship Loans Program for Small Businesses under economic duress:
Denise Baker, President of the Clear Boots Society, our sister society for women distillers writes: "Awesome talking with you the other day!  Was doing some work reading and came across this info: (1) Kristy McCready - all female business unit at Coors, codenamed Project Eve, will be called "Bittersweet Partnership." (2) Helle M Petersen - Carlsberg, launched a girl-friendly product called Eve." That's news to the PBS!
If you are a woman distiller, contact Denise at to join the Clear Boots Society.
Jon Graber sent this link to Les Dames d'Escoffier International. Some of our members may qualify for membership. Introduction and photo are from their website:
"Les Dames d'Escoffier is the only organization of its kind: a world wide philanthropic society of professional women leaders in the fields of food, fine beverage and hospitality. The invitation-only membership, composed of 27 individual chapters across the United States and Canada, is highly diversified and reflects the multifaceted fields of contemporary gastronomy and hospitality."  

Perhaps we can glean some good ideas from this group? Local chapters is one idea. All we need is volunteer womanpower! 
Road Brewer New Logo
Tony Forder, Editor of Ale Street News has extended an amazing writing opportunity to our members. He has a column called "Pink Boots 'n All," where he wants you, the women in the beer trenches, to write about beer from the women's perspective. He would love to hear from you. Contact  

Joseph Tirella writes: "I work at Fortune Small Business and maybe there's some way we could do a story on a craft brewery, run and operated by a woman. We included New Belgium Brewery in our May cover story, devoted to companies with innovative workplace practices (run, as I'm sure you know by a woman CEO). Please let me know about any breweries that might qualify." Contact
Jason Tolliver is starting a Beer Blog called (not yet up), and is looking for a women brewer to round out his blog writing team. He pays based on the percentage of stories you write for the blog per month. Contact
Did you know we have an Employment section of our new website?

Are you a business with a beer-related job opening? Are you a member looking for a job? Send a very brief description with your contact info to our website designer
Also if you are an MBAA member, a benefit of membership is their MBAA Job Postings board.

Those who attended Sebbie Buhler's panel on "Gender Matters: Women and Beer" at the CBC in Boston may remember my comment that the Hallertau Hop Queen I'd seen at the Trade Show had better have earned her crown. Well she did!
Here is the "rest of the story" as given to me by Alexander Feiner of German Hops/Hopfenpflanzerverband Hallertau e.V.:

"Every year, in the middle of August, there is the election of the Hallertauer Hop Queen at the Hallertauer Volksfest in Wolnzach.
"Our Hop Queen is elected for the period of one year. In this year her name is Nicole Frankl from Mittersberg near to Mainburg. The Vice-Hop Queen is Maria Hainzinger from Giegenhausen and the Hop Princess is Franziska Sternecker from Mühlhausen.
"If any girl wants to get (sic) Hop Queen, she has to be the daughter of an active hallertauer hop grower. So it is true that Nicole Frankl grew up riding tractors and worked in the hops like every hop queen before."
How's that for a satisfying ending!
October 1-4: Master Brewers Association of the Americas Convention in La Qunita, California.
October 26-27:Great Lakes Craft Brewers & Water Conservation Conference™ in Milwaukee, Wisconsin. The Great Lakes is the source of 20 percent of the world's supply of freshwater. A new compact requires all water-intensive businesses within the watershed to implement water conservation practices. This conference focuses on the legal and economic impacts of the Great Lakes Compact for craft brewers, with sessions on water conservation, retrofits for water efficiency in small brewhouses, best practices and designs for cost savings and reuse of water.
April 7-10, 2010: Craft Brewers Conference in Chicago, Illinois.
June 15-21, 2010: MBAA & ASBC joint Brewing Summit in Providence, Rhode Island.

September 25 - 2:15-3:30pm: Consumer Beer Education Seminar, Denver, Colorado.
October 1 · 8:00am-Noon: Setting up a QA Program, La Quinta, California.
October 1 · 8:00am-4:15pm: Sustainability: Future Proofing Your "Right to Brew", LaQuinta, CA.
October 1 · 1:00pm-5:00pm: Setting Up and Running a Sensory Program, La Quinta, CA. 
November 2, 2009 is the deadline for the new Glen Hay Falconer Foundation Brewing Scholarship. The American Brewers Guild is now accepting applications for the Glen Hay Falconer Foundation slot in the Intensive Brewing Science & Engineering course that runs from January 18, 2010 through June 25, 2010 with the final week of onsite instruction in Sacramento, California. The full application must be received no later than November 2, 2009. Note: This class is full except for this scholarship slot. See
As far as I know, no deadlines have yet been set for the new Professor Michael J. Lewis Endowment Fund at UC-Davis. Click here for info:
Google "brewing scholarships" to see what other options come up. Be sure to look several pages in for the lesser known scholarship options.
We are the female movers and shakers in the beer industry. We get the beer brewed and fermented with the highest possible quality. We also own breweries, package the beer, design beers, serve beers, write about beer, and cover just about any aspect of beer, and we are all women.  
Any woman anywhere in the world who earns at least part of her income and livelihood from beer is automatically a Member of the Pink Boots Society. However, you must send your contact information to to register and get into our database and onto our online Member List at Members can be elevated to voting status by attending one or more meetings.
To maintain membership in the Society, a Member must be actively employed in the Beer Industry, seeking reemployment in the Beer Industry, or be retired from a long career in the Beer Industry. Once a Member has attained voting status, she maintains voting status as long as she maintains her membership criteria and keeps the Society current with her email address, as future elections will likely be held via email.
The PBS e-Newletter list is handled separately, so you must subscribe separately at The e-Newsletter is the best way we have to stay in contact with our members. Anyone interested in Pink Boots Society activities and news is welcome to subscribe as well.
We make every attempt to include all members, but we can't chase you down, even if we know you personally. If you got missed and you are not on the membership database list, then please email
The Pink Boots Society is not limited to craft brewers, or even just to brewers, but it was founded by craft brewers. We welcome all who qualify as described above. A special welcome to our sisters employed by the large national breweries who recently joined us. 
The website list will be updated after our Denver GABF meeting - probably in December 2009. You can see the current list here We're all volunteers here in this labor-of-love called the Pink Boots Society. So please be patient. 

The Pink Boots Society began in 2007 as a list of every woman brewer I met or heard about during my 13,000-mile cross-country road trip ( We had our first meeting during the Craft Brewers Conference in San Diego in April 2008, where the women on that list voted to become a membership organization.
Our second and third meetings, held in Denver and Boston, were inspirational and it was excellent fun to connect with other women beer professionals.
If you are a member of any kind, I encourage you to attend our fourth meeting and our first educational seminar. They will be held during the Great American Beer Festival, on September 25, 2009. 

Teri Fahrendorf, President
Pink Boots Society

Click here to view all previous Pink Boots Society e-Newsletters.