My Calendar
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May 23-27, 2009
Taking the BBE on vacation for Memorial Day weekend. It's a surprise!
June
11-12, 2009
MWCAAOP
"Greening Your Bottom Line" Grand
Geneva Resort
Lake Geneva, WI
June 24, 2009 Eloise Hope Mansfield graduates from Hall High!
July
8-11, 2009
APOA
Birmingham,
AL
July
16-18, 2009
FAOP
SeaWorld
Orlando, FL
September 20-23, 2009
AOPA
"TOP TEN Customer Retention Tools" Seattle, WA
October 8-10, 2009
GSOP
Atlanta, GA
October
14-16, 2009
NEAAOP
Manchester,
NH
October 22-24, 2009 APOA Business Meeting Panama City, FL
October
23-24, 2009
OOPA/OCAAOP
Doubletree Hotel
Columbus, OH
November 7, 2009 Lizzypalooza
January
24-27, 2010
PacRim
Sheraton Maui
Maui, Hawaii
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Greetings!
Two words for you. OPRAH TWEETED.I don't care if you are an Oprah fan or not. If Oprah EVER tweets about your business, it would be the BIGGEST thing that EVER happened to your business.
Sincerely, 
Elizabeth Mansfield
PS - How sexy is your marketing? Scroll down to find out how to make it (even more) sexier!
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What Makes Email (Marketing) SO Sexy!
Excerpted from Cynthia Edwards article in MediaPost. Email brings home the bacon. The Direct Marketing Association pronounced last year that email
delivered an ROI of $45.06 for every dollar spent on it. In another study, from
Marketing Sherpa with Con Agra Foods, consumers who subscribed to email
newsletters generated 34.25% more product sales.
Email is intimate. Many
forms of advertising are impersonal by default -- you really can't
personalize a billboard, print ad or a commercial. Email, however, is
very personal, as (a), it arrives in the recipient's private,
password-protected inbox, and (b), almost any message can be customized
with the recipient's name, account information, shopping history,
preferences, lifecycle-related messaging, and a host of other
variables. As much unique information as you can store about your list
members, you can drop into your emails one by one, creating a
one-on-one experience of your brand and message. Read the rest of the sexy list, click here.
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