OMS Mega Man
Big Assets May 2009
In This Issue
What Makes Email SO Sexy!
If You're Not Tooting Your Own Horn...
AskElizabeth Links
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My Calendar

May 23-27, 2009
Taking the BBE on vacation for Memorial Day weekend. It's a surprise!

June 11-12, 2009
MWCAAOP
"Greening Your Bottom Line"
Grand Geneva Resort
Lake Geneva, WI

June 24, 2009
Eloise Hope Mansfield graduates from Hall High!

July 8-11, 2009
APOA
Birmingham, AL

July 16-18, 2009
FAOP
SeaWorld
Orlando, FL

September 20-23, 2009
AOPA
"TOP TEN Customer Retention Tools"
Seattle, WA

October 8-10, 2009
GSOP
Atlanta, GA

October 14-16, 2009
NEAAOP
Manchester, NH

October 22-24, 2009
APOA Business Meeting
Panama City, FL

October 23-24, 2009
OOPA/OCAAOP
Doubletree Hotel
Columbus, OH

November 7, 2009
Lizzypalooza

January 24-27, 2010
PacRim
Sheraton Maui
Maui, Hawaii


Greetings!
 
Two words for you.

OPRAH TWEETED.

I don't care if you are an Oprah fan or not. 

If Oprah EVER tweets about your business, it would be the BIGGEST thing that EVER happened to your business.

But, she could never do that if you aren't on twitter. 

Apex O&P
Baker O&P
MK Prosthetics
M-Power Prosthetics
The Brace Guy

They all came to my "got facebook? Social Media Marketing Workshop" at the TAOP meeting AND they are all on twitter (and now they all have facebook business pages, too!)

Sincerely,

ERM_First_Bid

Elizabeth Mansfield

PS - How sexy is your marketing?
Scroll down to find out how to make it (even more) sexier!
Sexy_computer What Makes Email (Marketing) SO Sexy!
Excerpted from Cynthia Edwards article in MediaPost.

Email brings home the bacon.
The Direct Marketing Association pronounced last year that email delivered an ROI of $45.06 for every dollar spent on it.

In another study, from Marketing Sherpa with Con Agra Foods, consumers who subscribed to email newsletters generated 34.25% more product sales.
 
Email is intimate.
Many forms of advertising are impersonal by default -- you really can't personalize a billboard, print ad or a commercial. Email, however, is very personal, as (a), it arrives in the recipient's private, password-protected inbox, and (b), almost any message can be customized with the recipient's name, account information, shopping history, preferences, lifecycle-related messaging, and a host of other variables. As much unique information as you can store about your list members, you can drop into your emails one by one, creating a one-on-one experience of your brand and message.


Read the rest of the sexy list, click here.
Megaman_small If You're Not Tooting Your Own Horn, Who Is?

"Horn Tooter" for patient care facilities

"Horn Tooter" for vendors/manufacturers