Happy New Year!
There are still a couple of you out there who promised me a photo in 2008....
I won't mention any names. YET!
So, if you've got a "got buzz?" hat or an AskElizabeth.net tshirt and you promised me a picture but you haven't sent it yet. Email it to me. Please.
If there's someone you think needs to subscribe, go ahead and...
|Marketing Budget: What to do in '09?
Crank it up.
From my favorite law firm marketing blogger, Tom Kane.
(Marketing is marketing.
It doesn't matter if it's law firm marketing or healthcare marketing or accounting firm marketing.)
"Yep! While a number of large law firms are cutting lawyers and staff,
it is no secret that budgets, including marketing budgets, are being
trimmed for the coming year. Unfortunately that is shortsighted. In
fact, it may reduce the amount of new business harvested in the coming
If business development is good for law firms in good times, spending
dollars on marketing in a down economy makes even better sense. Why?
Because while others are cutting back, (cutting back? how bout going out of business??) there will be less marketing 'noise' out in the marketplace and more chances to be noticed."READ MOREHe's right. So, make A LOT of marketing noise!
Do you really want everyone thinking you're just another casualty of the economy?
If they don't hear from/about you, how do they know you're still around???
Like the speaker? Ferguson Hill Loudspeakers.
|Seven Tips to Move Your Print Newsletter to Email
|From Network for Good (a non-profit fundraising guide)
This is assuming that you want to.
Which you should.
Tell me -
1. Don't try the short-cuts!
- What kind of stats/analytics are available for your print newsletter?
- How much does all that postage cost you?
Sending a PDF of your print
newsletter out as an attachment to an email list is NOT an email
Neither is sending a one-line email that says "Click here
to read our newsletter on our website."
If you are going to use email
to communicate regularly with your supporters, create a real
e-newsletter, with real content in the email itself.2. Dissect your old print newsletter.
Not everything that you included in your print newsletter will be right
for your email newsletter. For example, if you had a large calendar of
events in print, it's best to highlight only a few events in an email
newsletter with links to a full calendar on your website. Think about
what belongs where online - not everything will work in an email.
The rest of the tips.
|Think YOU should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184
Outsource Marketing Solutions, LLC
|O&P Marketing Newsletter Archives
|It's a whole year's worth of O&P marketing ideas, just for YOU!
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Calendar of Events
"Word of Mouse" Web Workshop
1/29 4 pm
Juan Dolio, Domican RepublicMarch 4-7AAOPOPAF will be having First Bid
ACA Lobby DayWashington, DCApril 21"Take Charge of Your Practice"NYSAAOP Albany, NYApril 22
"Customer Retention - That was easy!"HME Expo and Conference
Baltimore, MDApril 23-27
AALOS Annual Cruise.This time to the Bahamas.June 11-12
Lake Geneva, WIJune 19
Eloise Hope Mansfield graduates from Hall H.S.July 9-11, APOA Annual MeetingBirmingham, ALJuly 28
Ronald F. Altman, CPO(e)
70th birthday partySept 20-23, 2009AOPA
Seattle, WAOctober 22-24, APOA Business WorkshopBay Point Marriott Panama City, FLJanuary 24-27, 2010 PacRimMaui, Hawaii
|Use the Web to do your work!
Blah, blah, blah