Happy New Year!
The Motorcycle Industry Council (MIC), an
Irvine, Calif.-based industry organization, says women now account for
12.6% of motorcycle riders.
A 29% increase since 2003 and up from 4% in
The Council says that in 2003, about 23.5 million people in the
U.S. operated a motorcycle.
Women account for 4.3 million of them.
Harley Davidson - in business since 1903 - thinks it's important to market specifically to women.
Harley Davidson knows all about Niche Marketing. Women = niche.
Did you know that women make 80% of healthcare decisions?
Do you market specifically to women?
If you don't, you should. Need tips?
Busines Week Online's Marketing to Women slideshow.
If there's someone you think needs to subscribe, go ahead and...
|Harley Davidson Knows Where the Money's At.
The company, which has had a microsite for female riders
(yeah! microsites!!) at their website since 2004, this year began
offering a downloadable book titled "We Ride"
on its site, and at dealerships.
book--intended to get women to ride motorcycles--features information
on how and where women can learn to ride
, including Harley's "Rider's
Edge" class, and how to fit a motorcycle
It also has info on riders
groups and "real people" stories.
Also this year, H-D ran a promotion
called "Bikes, Camera, Action!" in which riders could upload two-minute
films about women and riding.
The winner got a digital video camera,
$5,000, a branded leather jacket and a gift certificate to rent a
Harley-Davidson's approximately 680 dealerships across the country are
also hosting free women-only garage parties,
where women can check out
Harley-Davidson motorcycles, gear, and accessories.
|Fitting the female form: Do new prosthetic knee replacements for women really make a difference?
Doctors have known for years that women's knees are different from
Women's knees are narrower, they attach at a slightly different
angle, and they are more prone to injury.
Now the business world
is catching on.
As scientists learn more about the biomechanics of
women's bodies, companies are using the information to market
everything from women's mountain bikes to women's knee braces.READ IT.
Boys and girls have about the same rate of knee injuries until they reach puberty.
Then around age 12, girls develop a vulnerability to knee injury that far surpasses that of boys.
girls are two to eight times more likely than their male counterparts
to injure their anterior cruciate ligament (ACL), the band that keeps
the shin bone from popping out in front of the knee.
they move into adulthood, women are more likely than men to suffer
arthritis in their knees. About 70 percent of knee-replacement surgery patients are women.Niche it. Like Harley Davidson.
|Think YOU should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184
Outsource Marketing Solutions, LLC
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Calendar of Events
- January 28-31
"Word of Mouse" Web Workshop
1/29 4 pm
Juan Dolio, Domican Republic
- March 4-7, 2009
OPAF will be having First Bid
March 9-10ACA Lobby Day
- April 21, 2008
"Take Charge of Your Practice"
- April 22, 2009
"Customer Retention - That was easy!"
HME Expo and Conference
- April 23-27, 2009
AALOS Annual Cruise.
This time to the Bahamas.
- June 19, 2009
Eloise Hope Mansfield graduates from Hall H.S.
- July 9-11, 2009
APOA Annual Meeting
- July 28, 2009
Ronald F. Altman, CPO(e)
70th birthday party
- Sept 20-23, 2009
- October 22-24, 2009
APOA Business Workshop
Bay Point Marriott
Panama City, FL
- January 24-27, 2010
|Did you know email newsletters are a key component of your Inbound Marketing plan?
Email marketing is the most cost-effective and quantifiable channels to communicate -whether it's
Selling products and services
Disseminating info and updates
When used strategically, permission-based email marketing can
become your number one customer acquisition and retention tool, and provide demonstrable ROI.