Quote of the day.
"People are looking ONLINE for their health-care needs," John Mangano,
senior director of comScore's Pharmaceutical Marketing Solutions
practice, tells Marketing Daily. "It's clear the more you market, the more [consumers are] going to your site."
Great, very SHORT article from Dr. Daniel Sands on
what ePatients want.
Or if you've got 3 mins and 6 seconds to watch it, click here.
Which leads us right into online reputation management....
|Six FREE Tools for Online Reputation Management
|From Marketing Profs online.
"Online reputation management consists of tracking your brand and reacting when necessary.
Though sometimes tedious, brand monitoring can save you from a
potential disaster when someone cites your name in an article that
misrepresents you. Aside from protection, it can help you proactively
join conversations around your topic area, helping to get your brand
name out there.
It's almost 2009... and if you aren't active online you are missing
valuable opportunities to advertise your value to the world - through
articles, blog entries, social-network profiles, comments, videos and
As both a content producer and consumer, your name is being spread
throughout each of these circuits by people you might not even know. In
fact, research firm IDC finds that there is more content being created
about you than you create yourself."
I think this is my...."If you aren't blogging, you're being being blogged about" quote again, right?
Get Six Free Tools, here.
|Think you should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184
Outsource Marketing Solutions, LLC
|If You Don't Toot Your Own Horn, Who Will?
Email marketing is the most cost-effective and quantifiable channels to communicate -whether it's
Selling products and services
Disseminating info and updates
When used strategically, permission-based email marketing can
become your number one customer acquisition and retention tool, and provide demonstrable ROI.