OMS Mega Man
O&P Marketing Newsletter

Broadcast Yourself

October 2008

In This Issue
Marketing Gold Star
Firestarter - Tom Derrick
If You Don't Toot Your Own Horn, Who Will?
O&P Practice Analysis

It's new. It's hot. And it can bring your brand to life.

Internet video.

Do you have YOUR own YouTube Channel?YTLYouTubelogo

Heritage Medical just launched theirs. Click here.

They've already had over 125 channel views - and that doesn't include over 1600 video views in just 7 days.

Even better? They are driving web traffic...
Their channel links to their blog - and email newsletter sign up and archives.

Other O&P channels on YouTube.

Pediatric Prosthetics has one.

K-9 Orthotics has their own too.

FootShapers does.

These companies are
seeking to develop a community with their clients and are leveraging digital media to grow their vertical market share - by owning and branding their own channel. Not just uploading videos, but owning AND branding their own channel.

Are you?
Marketing Gold Star - Dan Horkey

PORT ORCHARD, Wash. -- A Port Orchard man has started a business offering tattoos for artificial arms and legs.

Dan Horkey lost a leg in a 1985 motorcycle accident and has decorated his prosthesis with fiery orange and yellow flames similar to art that might be found on hot rod cars.

He uses the same techniques in his business, Global Tattoo Orthotic Prosthetic Innovations.

Horkey told the Kitsap Sun he wants to bring color to the lives of soldiers, diabetics or accident victims who have lost limbs. He says he can produce any art or design the clients can imagine.

Type "Global Tattoo Orthotic Prosthetic Innovations" into Google and see what you get.

Everybody is picking up the story.
Lit_match"Elizabeth is hands-down one of the most resourceful marketing experts in the O&P profession. Her service on the ABC PR & Marketing Committee is invaluable, as she advises on everything from advertising concepts to startegic planning. Furthermore, she has first hand knowledge of what it takes to manage a successful O&P practice, and her consulting expertise can revolutionize any practice looking for a competitive edge in today's health care marketplace."

Tom Derrick, American Board for Certification in Prosthetics, Orthotics & Pedorthics, Inc.

Thank you Tom!

If you don't know what/who my firestarters are, click here.
Think you should get a Marketing Gold Star?
Tell me why.  Send me an email or call 860-967-4184


Elizabeth Mansfield
Outsource Marketing Solutions, LLC

O&P Marketing Newsletter Archives
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If You Don't Toot Your Own Horn, Who Will?
Email marketing is the most cost-effective and quantifiable channels to communicate -
whether it's


Selling products and services

Disseminating info
and updates


When used strategically, permission-based email marketing can become your number one customer acquisition and retention tool, and provide demonstrable ROI.

If you don't have marketing money to burn, CLICK HERE.
ABC's O&P Practice Analysis
Want a copy?
Download it here
Forward to a Friend 
Outsource Marketing Solutions
Calendar of Events
Click here to access a complete calendar with links and info.
New dates in red!