Greetings!
It's new. It's hot. And it can bring your brand to life.
Internet video.
Do you have YOUR own YouTube Channel? 
Heritage Medical just launched theirs. Click here.
They've already had over 125 channel views - and that doesn't include over 1600 video views in just 7 days.
Even better? They are driving web traffic...
Their channel links to their blog - and email newsletter sign up and archives.
Other O&P channels on YouTube.
Pediatric Prosthetics has one.
K-9 Orthotics has their own too.
FootShapers does.
These companies are seeking
to develop a community with their clients and are leveraging digital media to grow
their vertical market share - by owning and branding their own channel. Not just uploading videos, but owning AND branding their own channel.
Are you?
|
Marketing Gold Star - Dan Horkey
|
PORT ORCHARD, Wash. -- A Port Orchard man has started a business offering tattoos for artificial arms and legs.
Dan
Horkey lost a leg in a 1985 motorcycle accident and has decorated his
prosthesis with fiery orange and yellow flames similar to art that
might be found on hot rod cars. He uses the same techniques in his
business, Global Tattoo Orthotic Prosthetic Innovations.
Horkey
told the Kitsap Sun he wants to bring color to the lives of soldiers,
diabetics or accident victims who have lost limbs. He says he can
produce any art or design the clients can imagine. Type "Global Tattoo Orthotic Prosthetic Innovations" into Google and see what you get. Everybody is picking up the story. |
Firestarter
|
 "Elizabeth is hands-down one
of the most resourceful marketing experts in the O&P profession.
Her service on the ABC PR & Marketing Committee is invaluable, as
she advises on everything from advertising concepts to startegic
planning. Furthermore, she has first hand knowledge of what it takes to
manage a successful O&P practice, and her consulting expertise can
revolutionize any practice looking for a competitive edge in today's health care marketplace."
Tom Derrick, American Board for Certification in Prosthetics, Orthotics & Pedorthics, Inc.
Thank you Tom!
If you don't know what/who my firestarters are, click here.
|
|
Think you should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184
Sincerely,
Elizabeth Mansfield
Outsource Marketing Solutions, LLC
|
O&P Marketing Newsletter Archives
|
 |
|
|
|
If You Don't Toot Your Own Horn, Who Will?
|
 |
Email marketing is the most cost-effective and quantifiable channels to communicate -
whether it's
Marketing
Selling products and services
Disseminating info
and updates
or
Streamlining ordering.
When used strategically, permission-based email marketing can
become your number one customer acquisition and retention tool, and provide demonstrable ROI.
|
ABC's O&P Practice Analysis
|
Want a copy?
|
Download it here
|
Outsource Marketing Solutions
Calendar of Events
|
- October 10-11
"What's a Wiki? Web 2.0 and You!"
Ohio Chapter
Sandusky, OH
- October 16-18
"Web 2.0 & You!"
NC/SC Combined
Myrtle Beach, SC
- October 22-24
"Are You Smarter TNetiquette"
NEAAOP
Mt. Snow, VT
- Oct 31-Nov 3
Day of the Dead
Mexico City
- Nov 7
Lizzypalooza '08
- January 28-31
ISPO
"Word of Mouse" Web Workshop
1/29 4 pm
Juan Dolio, Domican Republic
- March 4-7, 2009
AAOP
Atlanta, GA
- April 21-23, 2009
"Customer Retention - That was easy!"
HME Expo and Conference
Baltimore, MD
- April 23-27, 2009
AALOS Annual Cruise.
This time to the Bahamas.
- June 19, 2009
Eloise Hope Mansfield graduates from Hall H.S.
|
|
|
