Thanks for giving me the topic for this week's newsletter!
Today's topic: "Why I love it when my kids say...
'OMG!!! Mom, you are soooo embarassing!' AND
'You are SUCH a dork!' AND
'You are SO NOT putting this on your blog!' "
"To know you better is to love you more."
What am I talking about? Naked marketing.
Radical transparency = know, like, trust.
I use a lot of pictures on my blog. My kids think I am a dork. And you know I talk about them in this newsletter.
I had a brand new subscriber come up to me at the AOPA meeting and ask me how my son was doing at college!
Craig B., my new subscriber, knew what I looked like - from my newsletter photo - and knew that Jennings had just gone off to school because I talked about it a couple issues ago.
See, he felt he already knew me. That's good!
Who else gets "naked" for their company?
|How Naked Are You?
People do business with those they know, like and trust.
Although getting - literally - naked would help people get to know you, they might not like you :)
But, when it comes to creating and maintaining a relationship - especially online - pictures are worth a thousand words.
(And blogs and email newsletters are worth more than that!! Watch "The Marketing Value of Blogs" on YouTube.)
They can really help with the know, like, trust.
Can Transparency equal know, like, trust?
Just ask Glenn Kelman.
From the "See-Through CEO"
" 'Online is where reputations are made now,' says Leslie Gaines Ross,
chief reputation strategist with the
PR firm Weber Shandwick. She regularly speaks to companies that realize
a single Google search determines more about how they're perceived than
a multimillion-dollar ad campaign. 'It used to be that you'd look only
at your reputation in newspapers and broadcast media, positive and
negative. But now the blogosphere is equally powerful, and it has
different rules. Public relations used to be about having stuff taken
down, and you can't do that with the Internet.'...
...network algorithms do not favor the cagey or secretive. They favor the
prolific, the outgoing, the shameless. In the Reputation Economy, even
a healthy, happy company needs to worry about its good name if only six
or seven people are talking about (and linking to) it. When that's the
case, 'a casual reader has only a few opinions to determine what sort
of company or person you are,' says Peter Hirshberg, chair of the blog
search engine Technorati. One bad blog post (by someone else) can kill you."
If you would like to download the first chapter of the book "Age of Transparency" for free click here.
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Calendar of Events
- October 10-11
"What's a Wiki? Web 2.0 and You!"
- October 16-18
"Web 2.0 & You!"
Myrtle Beach, SC
- October 22-24
"Are You Smarter TNetiquette"
Mt. Snow, VT
- Oct 31-Nov 3
Day of the Dead
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- January 28-31
"Word of Mouse" Web Workshop
1/29 4 pm
Juan Dolio, Domican Republic
- March 4-7, 2009
- April 21-23, 2009
"Customer Retention - That was easy!"
HME Expo and Conference
- June 19, 2009
Eloise Hope Mansfield graduates from Hall H.S.
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