OMS Mega Man
O&P Marketing Newsletter

September 2008
In This Issue
The Back of The Napkin
It will be raining money in Chicago
They are free

Short newsletter this week.

Leaving for AOPA on Monday - have an OPAF board meeting at the crack of dawn on Tuesday.
(If you're going to be there too, email me and let me know.)

Robin Burton, the inexhaustible Executive Director of OPAF and I have the opportunity to present - for all of 5 minutes - to the AOPA and AAOP boards.  It's our annual appeal.

5 minutes to explain a year's worth of accomplishments and to state our case as to why they should support - with money - OPAF.

Anyone who knows me, knows I can blah, blah, blah all day long, but, we've only got 5 minutes.

How are we going to get our point across????
Kermit style.
(FYI - This is different than the 1950's link below.)

Visual thinking/Visual representation...

Visual thinking - courtesy of Kermit the Frog from the 1950's

IKEA billboards. - courtesy of Garr Reynolds
Garr Reynolds rocks. Almost as much as Sean D'Souza.

The Back of The Napkin. See below.

Oh - and big shout out to Eloise Mansfield who started her senior year at Hall High School yesterday!
Why You Should Use The Back of The Napkin


It's about five minutes long.
If you watch it, you probably won't have to read the book.

What's the back of the napkin good for?

  • Selling O&P components
  • Care and use of devices
  • Employee salary and benefit negotiations
  • Impromptu inservices

And of course, I don't have to tell you that you should have a pocket/purse full of napkins with your company name, your phone number, your email address and website on it, right?

It's like a very absorbent business card.

Disclaimer - No, I'm not getting paid for the link. 
I just love, love, love their name - Absorbent, Ink.
Think you should get a Marketing Gold Star?
Tell me why.  Send me an email or call 860-967-4184


Elizabeth Mansfield
Outsource Marketing Solutions, LLC

It will be raining $$$ at The Oasis (Booth 723) in Chicago.  If I were you, I'd stop by and try to grab some.
Speaking of raining money...
If you're single.
For my female readers only...
Forward to a Friend 
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