Marketing ideas with staying power. As in they stick around - forever.
Pretty much anything on the internet - See Fillauer's YouTube videos...
Tee shirts - Bryan Finley, CP sent in the letter below.
Mouse pads. (I've got a nice Ossur Affiliated Facilities one - not kidding.)
What do you use or what have you ever gotten from a company (doesn't have to be O&P) that you still have and/or use all the time?
After reading your various articles about marketing I have a comment to share regarding giving out tee shirts
and the like.
When my son was younger I sponsored his Little league
baseball team for several years. I had been told by a friend that owns
a HVAC business that it was good for his business to pay the $150.00 to
sponsor a team so I did it also to support my sons team and my
I learned that the kids wear their shirts with my business
name all across the front of the shirt not only to the baseball game on
Saturday but to the mall and school during the week and even to
church. A friend called me one day to let me know that long after the
baseball season ended one young boy was standing in the front row of
the childrens choir in church one Sunday morning wearing his tee shirt
from his little league team with my company name proudly displayed for
all to see.
You can't buy advertising that gets that much exposure for
a small fee like I did. I hope this prompts others to think of other
ways to promote your business instead of relying on Yellow Page adds.
Have a great day.
Bryan Finley CP
Advanced Prosthetic Technology
|Don't Hide The Subscribe
This is a summary of "Four Ways to Grow Your Email File Organically" by Kimberly Snyder, Bronto.
"The saying 'Good things come to those who wait' applies to smart email
marketing managers who appreciate the logic and process of growing
their subscription file organically, over time, with well-developed
marketing efforts." (Remember, SPAM is a no-no.)
Market Your Subscription Button
"Sell" the Subscribe
- Place the subscription button near or within the top and bottom
navigation areas throughout the entire site. Do not limit your
marketing efforts to only your homepage.
- Position a third subscription button in the center of your
homepage-which is likely to be seen by all site traffic. Think of this
button as a road sign for all traffic entering your site to immediately
stop, look, and consider joining.
Subscription landing pages give email marketers the opportunity to sell
subscribers on signing up and, more importantly, staying subscribed.
The landing page should highlight the benefits that a subscriber will
receive for signing up.
Don't underestimate all the potential opportunities available for
attracting new subscribers. Push consumers to join your email marketing
efforts via all marketing collateral: catalog, brochure,
in-store signage and receipts, packaging inserts, special-event
signage, and giveaway bag inserts...
Educate your customer-service department on the benefits of email
marketing. Your customer service team speaks to your customers,
potential customers, referral sources on a daily basis. The more
informed and empowered they are to facilitate the subscription process,
the quicker your file will grow.
Empower Your Front Line