I love, love, love email newsletters as a primary marketing tool for small businesses.
With the price of postage, the appeal of a "green" marketing program (no paper!), and the flexibility an email based marketing program offers - you should too!
Consistent marketing efforts are critical - but - don't forget about the benefits of using an e-card for promotions.
Use a promotion to:
Help you get your share of holiday business
Boost sales, appointments or traffic in otherwise
Promote your brand
Clear space for new stock
Move excess inventory
Get your name in front of a new or existing
Use a newsletter to:
Or, reward your most loyal customers
Or, do a Save the Date card for an event - like Race for the Cure
Build relationships with your customers and
Position your company as a valuable resource
Obtain and retain the mind share of your
Educate and inform your customers
Build your credibility over time
Widen your audience via "word-of-mouth"
Begin a dialog with your readers by asking for
Make your newsletter a valuable source of information and advice and you will successfully position yourself as an expert.