Greetings!
Staying top of mind. Very important. You should be thinking of ways to stay top of mind - all the time. 
Marketing is marketing (although there's a brand new definition of marketing so scroll down to the bottom) so, if you see a good idea, anywhere, for staying top of mind - grab it!
I love, love, love the "brilliant business card" ideas below.
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Is Your Business Card "Outside the Box?"
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"In today's tech-oriented world of short attention spans it is more
important than ever to make a compelling first impression.
A brilliant
business card that speaks to your profession, serves some unusual
function or that transforms into something else can be a great way to
grab attention and inspire those you meet."
So, O&Pers - what kind of business card speaks to your profession and can grab attention? (Besides the one in the picture!)
Here are more ideas from the blog posting.
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American Marketing Association Announces New Definition for "Marketing"
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"Marketing
is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large." Read the announcement.
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Problem?
Or Opportunity for Great Publicity!
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Dear Fixer: On April 6, 2007, I was fitted for a custom knee brace
due to great pain in my knee. Acme Orthotic & Prosthetic Labs Inc.
fitted me with the brace that day, at which time I paid them $319.67
for my portion of the cost.
Blue Cross/Blue Shield of Illinois is my insurance company, and Acme
and I thought they would pay the remainder. But Blue Cross has refused
to pay, saying an off-the-shelf brace would fit me.
Acme provided Blue Cross with additional documentation as to why I
needed a custom brace. Who better than my doctor to know if a
one-size-fits-all brace would work for me or fit my frame?
I must say the Acme brace has done wonders for my knee. Now, why
can't Blue Cross/Blue Shield do wonders and pay their fair share of the
cost?
Dan Siroky, Tinley Park
Dear Dan: When you found out in March that you'd be on the
hook for the $1,280 balance, it was enough to make your knee ache all
over again. Heck, it was enough to make The Fixer's knee ache. It was
something of a shock, as you had been told that a standard
off-the-shelf brace wouldn't fit your leg properly.
We ran this by Blue Cross/Blue Shield's Regina High, who got someone
to reopen your case. Turns out the insurance company made an error when
it originally processed your claim. They've now agreed to fund the
balance of the brace. Thanks to Monica Fox of Acme for sending this to me!
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Think you should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184
Sincerely,
Elizabeth Mansfield
Outsource Marketing Solutions, LLC
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Women & Web 2.0
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Citing a recent study by Rapleaf, CEO Auren Hoffman writes
about the gender gap in social media, whose community-building side is
dominated by women, while more "transactional" sites are mostly the
domain of men, married men in particular. "The future of social media
is going to be all about the women," Hoffman writes. "So if you're
going to create the next hot Web 2.0 site and you want it to go viral,
you'll target women."
Read the article online.
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Outsource Marketing Solutions
Calendar of Events
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- JUNE 19
Jennings Ty Mansfield graduates from Hall High School
West Hartford, CT
- June 26-28
"Web Workshop"
MWCAAOP
Joliet, IL
- July 16
"How to Market Your Practice"
AOPAVERSITY
- September 9-13
AOPA
Chicago, IL
- October 16-18
"Web 2.0 and You!"
NC/SC Combined
Myrtle Beach, SC
- October 22-24
"Are You Smarter Than a CPO?"
NEAAOP
Mt. Snow, VT
- January 28-31
ISPO
Juan Dolio, Domican Republic
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