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Nintendo's Wii: "Wiihabilitation"
What's in it for you?
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Women shape the focus in Nintendo North
America's latest campaign for Wii Fit, the fitness game scheduled to
hit streets on May 19.
Events, marketing and advertising will support
the release.
Which means - if you are using the Wii in your practice OR you work with therapists who use the Wii to "Wiihabilitate" your patients - then you need to get the word out NOW!
Are you blogging?
Are you putting out a press release?
Are you uploading video on to YouTube?
Wii Fit aims to
appeal to all consumers, but Walter believes women, more than men, tend
to appreciate exercises based on yoga and aerobics.
The game, which
promotes fitness, sports a Wii Balance Board resembling an aerobics
stepping board. A Body Mass Index, a standard measure of body fat based
on height and weight, and other tools help to keep tabs on daily
progress.
Wii Fit offers more than 40 activities and exercises with the
categories aerobics, balance, strength training and yoga.
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