OMS Mega Man O&P Marketing Newsletter

Repeat, repeat, repeat
May 2008
In This Issue
Repeat After Me
O&P Animals Can Make You FAMOUS

Your audience forgets 90 percent of what they see and hear within two weeks.

(In two weeks, you are going to forget I told you that!)

Why is this important? (See 9 Reasons to Repeat Your Message)

There is no reason for you to think that your audience (target market) remembers what you offer (products, services, etc.) are. Or why, they should respond (refer, buy, etc.) to it

You must promote your offer (company) on a continuing basis.

While working in patient care, I suffered from A.I.

A.I.? Arrogant Ignorance.

I assumed that everyone that came into our offices knew that not only did we provide prosthetic services - we also provided a full range of orthotic services.

Needless to say, whenever a prosthetic patient came in accompanied by a spouse, child, significant other, who was wearing an orthosis they'd recently acquired - I would go nuts!

"Where did you get that? Don't you know that we do that here...blah, blah, blah!!!"  Full blown A.I.

It was not their job to remember everything we offered. 
It was my job to remind them on a regular basis.  (Hmmm, sounds like...MARKETING!)

Do you suffer from A.I. when it comes to marketing to your audience?

Can You Hear Me Now?
Need help overcoming A.I.?
Read any of these...

9 Reasons To Repeat Your Message

Repetition is Important. Repetition is Important. Repetition is Important.

Marketing Myths Most Lawyers Believe
(I love, love, love this one because it's not just lawyers that believe these - everyone does!)

Quote from Roy H. Williams

"this is a useful analogy: Your message is the nail, repetition is the hammer, and a block of wood is the customer. If the nail is sharp and you hammer effectively, you will pierce through the wood and clinch the customer."
If you're a new email subscriber and you have NO IDEA what a Firestarter is CLICK HERE

(or you're an old subscriber but you've forgotten what a Firestarter is) then CLICK HERE

OR - if you want to know what a Firestarter is
you want to see a picture of me in first grade
at Suva Primary School, Suva, Fiji CLICK HERE

Did my "What's a Wiki?" talk in Seattle last week.
I got some new Firestarters.

Read the reviews.
Think you should get a Marketing Gold Star?
Tell me why.  Send me an email or call 860-967-4184


Elizabeth Mansfield
Outsource Marketing Solutions, LLC

Check this out!
Is Albie the goat the "new" Winter the Dolphin?
Forward to a Friend 
Outsource Marketing Solutions
Calendar of Events
Click here to access a complete calendar with links and info.

*New dates in RED
  • May 8-11
    AALOS Annual Cruise
    New Orleans - Cozumel

  • May 15-17
    "What's a Wiki?"
    Baton Rouge, LA

  • JUNE 19
    Jennings Ty Mansfield graduates from Hall High School
    West Hartford, CT

  • June 26-28
    "Web Workshop"
    Joliet, IL

  • July 16
    "How to Market Your Practice"

  • September 9-13
    Chicago, IL

  • October 16-18
    "Web 2.0 and You!"
    NC/SC Combined
    Myrtle Beach, SC

  • October 22-24
    "Are You Smarter Than a CPO?"
    Mt. Snow, VT

  • January 28-31
    Juan Dolio, Domican Republic