Greetings!
Costco does it.
Baskin Robbins does it. (So does every other ice cream store.)
And now...Hanger does it too.
What is it?
Tiny Spoon Marketing. Scroll down to get the whole scoop. Ha!
 Completely unrelated to spoons.
Here's my grandmother Ruth Elizabeth (we call her "Roo")
Saturday was her birthday.
She turned 99.
(You can't see them in the picture, but she's wearing heels!)
She rocks.
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"Tiny Spoon Marketing"
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Wendy Maynard is the Marketing Maven. Here's her take on " Tiny Spoon Marketing."
In marketing your business, this same "tiny spoon" approach is very attractive.It's
a technique you can use both online and in traditional types of
marketing. This is an opportunity for you to tap into a strategy of
abundance. By generously giving away free tastes of your remarkability,
you entice prospects to do more business with you.
So...
What's Hanger putting on their tiny spoon?
The WalkAide.
Here's an excerpt from "A Chance To Walk With Ease; New Device Offers Hope For Those Suffering Paralysis""...He said the only drawback was the cost - he paid about $5,000
- but once he experienced the effect it had on his ability to walk, he 'didn't
really care.' (Editor's note" OH MY GOODNESS COULD YOU ASK FOR A BETTER TESTIMONIAL?!?!?)
'I said, "Sign me up!" ' he said.
A free trial for the device is offered at Hanger Prosthetics
and Orthotics at 237 Route 108 in Somersworth. No prescription is necessary to
try the device."
Can you say "Tiny Spoon Marketing" all the way to the bank? |
Marketing Gold Star - see above
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In case you missed it.
Here's an excerpt from "A Chance To Walk With Ease; New Device Offers Hope For Those Suffering Paralysis"
"...He said the only drawback was the cost - he paid about $5,000
- but once he experienced the effect it had on his ability to walk, he 'didn't
really care.'
(Editor's note" OH MY GOODNESS COULD YOU ASK FOR A BETTER TESTIMONIAL?!?!?)
'I said, "Sign me up!" ' he said.
A free trial for the device is offered at Hanger Prosthetics
and Orthotics at 237 Route 108 in Somersworth. No prescription is necessary to
try the device."
Publicity.
Newspaper article, with pictures
Plus Mr. Vincent's glowing testimonial
Plus the opportunity for a FREE TRIAL with...
NO PRESCRIPTION required to try it.
That ain't gold, it's platinum, baby.
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Think you should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184
Sincerely,
Elizabeth Mansfield
Outsource Marketing Solutions, LLC
PS - If you are coming to the TAOP meeting next week and are brace enough to play Jeopardy! "Are You Smarter Than a CPO?" you might just win an AskElizabeth.net tshirt or other fabulous prize (and you could end up here!)
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Outsource Marketing Solutions
Calendar of Events
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Click here to access a complete calendar with links and info.
*New dates in RED
- March 28-29
"PR 101"
and JEOPARDY - Are You Smarter Than a CPO? Lunchtime presentation
TAOP
Austin, TX
- April 6-8
NYSAAOP
Cooperstown, NY
- April 24-27
"What's a Wiki?"
International African American Prosthetic Orthotic Coalition
Baton Rouge, LA
- May 1-3
"Blogs, Vlogs Podcasts & Wikis"
NWCAAOP
Seattle, WA
- May 8-11
AALOS Annual Cruise
New Orleans - Cozumel
- May 15-17
"What's a Wiki?"
LAOP
Baton Rouge, LA
- JUNE 19
Jennings Ty Mansfield graduates from Hall High School
West Hartford, CT
- June 26-28
"Web Workshop"
MWCAAOP
Joliet, IL
- July 16
"How to Market Your Practice"
AOPAVERSITY
- September 9-13
AOPA
Chicago, IL
- October 16-18
"Web 2.0 and You!"
NC/SC Combined
Myrtle Beach, SC
- October 22-24
"Are You Smarter Than a CPO?"
NEAAOP
Mt. Snow, VT
- January 28-31
ISPO
Juan Dolio, Domican Republic
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