This is an excerpt from Ted Minnini's article "Blurring the Lines Between Advertising and Entertainment" in MarktingProfs.
If you want a concrete example of what he's talking about - go see A Beer With Steve Novick
Traditional advertising is a one-way street. And so, in
today's interactive world, it might be time to pull back on some traditional
advertising. Nowadays, allocating financial resources into channels that might
be used to interact with consumers, so that they can be engaged more
meaningfully, is a top priority.
The beauty of Web 2.0 is that companies of all sizes can
take advantage of adding some new Internet-based social media to their
(You know how I feel about Web 2.0 - love, love, LOVE it! And you should too!!)
Using entertainment via interactive marketing is one way to
get attention, create excitement and buzz, and connect with consumers. Smart
marketers are using interactive media to blur the lines between traditional
advertising and entertainment, engaging consumers with brands at a deeper level.
Consumers understand they are being marketed to on Internet
sites, but if their online brand experiences are memorable ones, they are
likely to have a positive response.
Besides, there is a perceptive difference between being
bombarded by advertising vs. being invited to interact and to have a
potentially enjoyable experience all at the same time, isn't there? What
delivers enjoyable experiences better than entertainment?
|A Beer With Steve Novick
In case you haven't already seen his ad on YouTube.
This is not an endorsement of his candidacy.
It's O&P at work on YouTube.
|Quote of the Day
"Why is it that a tattoo artist can charge a deposit for services and you don't?"
Karen Zupko, Management Consultant
Presenting at the March 2008 AAOS Convention.
"Many orthopedic surgeons experienced a successful 2007 in terms of
watching their caseloads and practices grow. But for many of these
surgeons, 2008 could present a rude awakening...."
To read the rest of "Orthopedists must take steps now to avoid downward slide in 2008"
|Marketing Gold Star - Kingsley Manufacturing
Kingsley Manufacturing has been around for a long time but has always managed to be on the cutting edge when it comes to e-technology.
They were one of the very first O&P manufacturers to have an online store and now....they just launched their global email newsletter "Keeping You In The Loop."
Check it out.
|Think you should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184
Outsource Marketing Solutions, LLC
PS - If you are coming to the Ohio meeting next week, let me know. You might just get an AskElizabeth.net tshirt (and you could end up here!)
|Just For Fun
|Outsource Marketing Solutions
Calendar of Events
Click here to access a complete calendar with links and info.
Are you attending any of these events? I am!
*New dates in RED
- March 14-15
- March 28-29
- April 6-8
- April 24-27
"What's a Wiki?"
International African American Prosthetic Orthotic Coalition
Baton Rouge, LA
- May 1-3
"Blogs, Vlogs Podcasts & Wikis"
- May 15-17
"What's a Wiki?"
Baton Rouge, LA
- JUNE 19
Jennings Ty Mansfield graduates from Hall High School
West Hartford, CT
- June 26-28
- JULY 16
"How to Market Your Practice"
- September 9-13
- October 16-18
"Web 2.0 and You!"
Myrtle Beach, SC
- October 22-24
"Are You Smarter Than a CPO?"
Mt. Snow, VT
- January 28-31
Juan Dolio, Domican Republic