OMS Mega Man O&P Marketing Newsletter

Donde esta?
January 2008
In This Issue
Hispanic Marketing
(Cause) Marketing Gold Star
PacRim Photos

I'm at the PacRim meeting in Maui.  It's at the Sheraton Maui.  They've got a Japanese channel on the TV and most of the information at the hotel is printed in English and Japanese.

The Sheraton Maui wants to (literally) speak the language of its target markets. 

Do you?

If you are:
Updating your website.
Revamping your marketing materials.
Putting together a radio or tv ad.
Filming a video for YouTube.

Take into consideration which languages your target markets speak and accomodate them accordingly.

If you said Spanish, then you need to read the stats Steve Savage compiled below.

¿Usted tiene folletos españoles de la lengua?
Hispanic Marketing

Hispanic Marketing - A Huge Opportunity

By Steve Savage

Here are the demographics of the Hispanic market:

    * There are 35.3 million Hispanics in the USA.

    * They spend $672 billion per year. (Standard & Poor's DRI).

Other significant data about Hispanics:

    * The majority of US Hispanic Households (65%) prefer Spanish over English (Nielsen 2002).

    * 96% of Hispanics from ages 18-34 speak Spanish at home (NHTI installed meter sample).

    * 64% of Hispanics say they would be more likely to purchase brands which are advertised in Spanish (Yankelovich).

    * 78% of Hispanics want to be marketed to as Hispanics (Yankelovich).

    * Even among bilingual Hispanics, Spanish-language commercials are 3.4 times more persuasive (Roslow Research).

    * Hispanics prefer, almost exclusively, Spanish-language TV (Nielsen).

    * Spanish format radio is by far the most popular among Hispanics (Arbitron "Hispanic Radio Today").

    * Hispanics spend .69 hours a day reading newspapers.

    * Hispanics send .28 hours a day reading magazines (Strategy Research Consulting).

(Cause) Marketing Gold Star

gold_starArizona AFO jumped on the "pink" bandwagon. 

Susan G. Komen for the Cure is pleased to welcome Arizona AFO as a partner in the breast cancer movement.

From January 1, 2008 through December 31, 2008, Arizona AFO will donate $50 to Komen from the sales of the pink custom ankle brace with a minimum guaranteed donation of $10,000.00.

I've already seen this pop up on my Google Alerts several times.  Way to drive that website traffic and work that word of mouth.
Think you should get a Marketing Gold Star?
Tell me why.  Send me an email or call 860-967-4184


Elizabeth Mansfield
Outsource Marketing Solutions, LLC

PS - If you got an shirt or a "got buzz?" hat OR a tres fabu sling bag -- don't forget to send in your picture! 
Tom did. So did Christina.


 You Should Really Check This Out!

Photos from the PacRim Conference

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Calendar of Events
Click here to access a complete calendar with links and info.
  • Jan 27-31, 2008 PacRim
    "What's a Wiki?"
    Maui, HI

  • Feb 27-Mar 1, 2008
    Orlando, FL

  • Feb 28, 2008
    "First Bid"
    at AAOP
    Live & Silent Auction to benefit OPAF

  • April 23-25, 2008
    "What's a Wiki?"
    Atlanta, GA

  • March 9-11, 2008
    AOPA Policy Forum
    Washington, DC

  • March 28-29, 2008
    "PR 101"
    Austin, TX

  • May 15-17, 2008
    Baton Rouge, LA
Are you attending any of the above events?
Let me know!