Did an employee release a top-secret photo of your new products?

Did someone snap a photo of your CEO leaving a strip-club? (Not in O&P - that NEVER happens!)

The chances are high that they might upload it to image hosting sites such as Flickr.

You can search for photos that are tagged and then subscribe to an RSS feed that will update you on any new image that match that tag.

These RSS (Real Simple Syndication HAHAHAHA!) can be a little confusing if you've never done it before, so feel free to call me if you need help setting them up.
860-967-4184


Technorati is one of the best options for tracking social media sites.

Custom RSS feeds let you get quick updates on any blog (including MINE) that mentions your company name.


And for all you interested in keeping up with your competitors hiring needs or if you're looking for a job....

If your competitor wants to start a new service or launch a new product, they'll need to hire new staff, right?

Classifieds search engine Oodle scours many online job listings and aggregates the information in a central location. Set up RSS feeds for searches on your biggest competitors and you'll know whenever they list job openings.

Don't Treat People Like They Owe You.

Inexpensive items like pens or tape measures with your logo and phone number are actually mini-billboards your contacts can hold in their hands.  They don't obligate anyone to use your services.  If you bring in lunch so you can get more time with a group of doctors, you are simply buying time, not their business.  It would be grossly unethical for a practice to refer to you because you brought them a candy jar or fed their employees, so don't think that way or use any other pressure techniques.  Even if it works, it will create resentment and never get you more than the one patient they might feel obligated to hand over.  You're in this for the long haul, and you could never afford to repay a truly loyal source of referrals.

This week's tip is #7 in a ten part series that is brought to you by Bill McLellan (that's Bill, right up there!) of P&O Care and the author of the CareDigest Blog.