I'm not going to tell you what your marketing resolutions should be - you need a Custom Fab Marketing Boot Camp
That's up to you. (You should have them though!!!!)
But, I will tell you what the Dentists are resolving to do for 2008.
This is a press release that went out on the wire and I love, love, love it.
A recent Wealthy Dentist survey
asked dentists about their resolutions
for the New Year.
Three out of four dentists said their goal was to
attract more new patients. Dentists also cited marketing efforts,
knowing that a profitable practice needs to market itself to stay
Other goals include retirement, working less, and
acquiring new equipment or team members.
It's clear that dentists know they need to put on their
business hats if they want their dental practices to succeed. Marketing
and financial goals are just as important as medical advancements and
dental continuing education
.Here are dentists' top New Year's
resolutions for their dental practices: Attract more new patients (76%);
Cut costs (53%);
Purchase new equipment (47%);
Increase Internet marketing (44%);
Work fewer hours (32%);
Send patients a newsletter (21%)
Hire additional team members (21%);
Wealthy Dentist. LOVE IT!
Why not Wealthy CPO or Wealthy O&P Manufacturer? Bill McLellan will be back next week with another tip.