OMS Mega Man O&P Marketing Newsletter
The marketing resolutions you DON'T want to make.

January 2008
In This Issue
Three out of four dentists recommend...
Money for amputees

Top Ten New Year's Resolutions.

You probably already know what they are, heck, you've probably made the exact same ones yourself.

Not that there's anything wrong with making one, or more of the top ten, but since we all know that the road to hell is paved with good intentions, why not make one you're actually going to keep.

Mine is to give blood. 
I haven't given blood since high school. 

Why is this a good resolution?

It's specific.  (Not vague like, "I will do more to help others.")

I know exactly where I can go to do it. (That makes it easy.)

It could save someone's life.  (BIG bonus.)

It will make me feel good about myself. (Who doesn't want to do that?)

It will set a good example for my kids. (Mother of the year, yes!)

AND (this is important, especially as far as resolutions go!)
I've never made this resolution before, so, I haven't tried and failed to do it before.
So, when I finish giving blood, I will have successfully achieved what I resolved to do.
Which will provide positive reinforcement for next year's resolution.

So, what are your MARKETING resolutions for 2008?
Three out of four dentists recommend THESE marketing resolutions
I'm not going to tell you what your marketing resolutions should be - you need a Custom Fab Marketing Boot Camp for that. 
That's up to you. (You should have them though!!!!)

But, I will tell you what the Dentists are resolving to do for 2008.

This is a press release that went out on the wire and I love, love, love it.

A recent Wealthy Dentist survey asked dentists about their resolutions for the New Year.

Three out of four dentists said their goal was to attract more new patients. Dentists also cited marketing efforts, knowing that a profitable practice needs to market itself to stay competitive.

Other goals include retirement, working less, and acquiring new equipment or team members.

It's clear that dentists know they need to put on their business hats if they want their dental practices to succeed. Marketing and financial goals are just as important as medical advancements and dental continuing education.

Here are dentists' top New Year's resolutions for their dental practices:
Attract more new patients (76%);
Cut costs (53%);
Purchase new equipment (47%);
Increase Internet marketing (44%);
Work fewer hours (32%);
Send patients a newsletter (21%);
Hire additional team members (21%);

Wealthy Dentist.  LOVE IT!
Why not Wealthy CPO or Wealthy O&P Manufacturer? 

Bill McLellan will be back next week with another tip.
Think you should get a Marketing Gold Star?
Tell me why.  Send me an email or call 860-967-4184


Elizabeth Mansfield
Outsource Marketing Solutions, LLC

PS - If you got an shirt or a got buzz? hat don't forget to send in your picture. 
You could be like Craig Rooney and Jennings Mansfield!


 You Should Really Check This Out!

Scholarship and Funding Resources for Amputees

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