Just the facts. (From MarketingProfs.com
So, why would you want to YouTube? (ummm, 55 million users? See below)
Haven't made YouTube part of your marketing plan for 2008? You need a Cutom Fab Marketing boot camp
|Are You YouTube-ing?
What can YouTube do for YOU?
1. It can drive traffic to your website
(we love driving traffic!) - Google loves images and more multimedia means more Google-love.
2. It helps build your brand online.
The American Academy of Orthotists and Prosthetists knows this. That's why they've got their video on YouTube. The video has been viewed over 2,000 times so far. Big brand building for not a lot of bucks.
3. It can attract non-print (and print) media coverage.
O&P provides great visuals. You can use video to showcase producsts, services or highlight an expert you may have on staff.
|Allied Health Promotions Tip #5
|This week's tip is #5 in a ten part series that is brought to you by Bill McLellan of P&O Care and the author of the CareDigest Blog.
Don't talk negatively about your competitors
You might even want to say something complimentary about them. In
healthcare especially, being perceived as greedy or overly competitive
will hurt you. If yours is the only practice making sales calls and
asking for referrals, that could become even more of a perception. When
you make sales calls, make it your mission not merely to increase
business but also to benefit people. Your competitive presence might
provide the incentive that raises the quality of care across your
region. And as a resource available to your patients' physicians, you
add value to the care they provide, too.
When competition is
seen as an important but friendly (and fun!) game, everyone has the
chance to win. But when competition devolves into warfare and turf
battles, everyone loses, especially your patients and their doctors.
Director of Sales and Marketing
St. Louis, MO
|Think you should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184
Outsource Marketing Solutions, LLC
PS - If you got an AskElizabeth.net shirt or a got buzz? hat don't forget to send in your picture.
You could be like Craig Rooney and Jennings Mansfield!
|Outsource Marketing Solutions
Calendar of Events
Click here to access a complete calendar with links and info.
Are you attending any of the above events?
- Jan 27-31, 2008 PacRim
"What's a Wiki?"
- Feb 27-Mar 1, 2008
- Feb 28, 2008
Live & Silent Auction to benefit OPAF
- April 23-25, 2008
"What's a Wiki?"
Let me know!