Greetings!
 Maui in January.
I am ALL OVER IT!!!!!
Just got my confirmation from the PacRim committee.
I will be presenting my "What's a Wiki? Utilizing Web 2.0 Applications to Maximize Your Marketing Efforts" - or, as I like to call it - the bait talk. Yes, bait. (It's a fishing analogy.)
Last time I presented at the PacRim meeting - I was "the hamburger lady" (after my "Branding - Using Specialized Patient Management Programs to Market Your Practice or Everything I Learned About Marketing I Learned From McDonald's") - this time "the bait lady?"
I don't care.
As long as they remember. Which they do, because...
When you associate:
Orthoses and prostheses with hamburgers and chicken nuggets;
Wiki's with hand-tied flies;
Blogs with neon plastic worms;
people pay attention and it makes it easier to remember.
Research in both educational theory and cognitive psychology tells us that visual learning is among the very best methods for teaching people of all ages.
Three very cool visual representation graphs.
Baby names
Population of ChinaNewsmap - you just have to see it.
So, come to Maui in January.
You can learn all about bait AND Wiki's, podcasts, user generated content sites, blogs, vlogs, microsites, feeds and how they can dramatically increase your marketing reach (for very little money!)
PS - Get up to the minute info and links to upcoming O&P meetings at the blog.
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Marketing Gold Star
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 Grace Prosthetics for jumping on the Web 2.0 bandwagon after Tony saw the bait talk.
They just added a blog featuring photos of - among other things - the winners of their iPod Shuffles at various O&P shows. Nice job.
Way to personalize your online presence (and chum those internet waters!)
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Marketing Gold Star
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Cancer Survivor Opens Prosthetics Shop
"John Horne, owner of Independence Prosthetics-Orthotics, Inc. in
Newark, understands his field of work. On Oct. 20, Horne will run the
Main Street Mile, a remarkable task for someone who lost their leg to
bone cancer at the age of 15..." READ MORE
John took a regular, not so very newsworthy event - a new business opening and combined it with his running of the Main Street Mile - way to bump up the newsworthiness!!
I saw the story via my Google Alerts - sent John an email and he had this to say:
"Thank you for the acknowledgement. I've learned some tips from you!"
(John's been a newsletter subscriber since June 12, 2007)
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| Marketing Quick Tips
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Need some inspiration?
Top Ten Marketing Tips for O&P
Need some outside the O&P box inspiration?
LegalMarketingBlog.com
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Think YOU should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184.
Sincerely,
Elizabeth Mansfield
Outsource Marketing Solutions, LLC
860-967-4184
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| YSRCTO |
You Should Really Check This Out!
"Emo-innovative"
Is that how YOU would describe Kevin Carroll, CP, FAAOP???
Maybe you wouldn't but THIS (not me) blogger would.
Example 7,290 of "If you're not blogging, you're being blogged about!"
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About This Newsletter (and the Blog, too)
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Here's my disclaimer.
(Lifted from Chuck Green.)
"I try to remain as objective as possible about the
information I share here. Unless otherwise stated, I receive no compensation
from the organizations and people mentioned except for occasional product
samples."
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Outsource Marketing Solutions
Calendar of Events
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- Nov 3 MWCAAOP
"Blogs, Podcasts, Wikis and Lenses"
Hickory Hills, IL
- Nov 7-9 NEAAOP (& Lizzypalooza '07)
"Harnessing the Power of Testimonials"
Mystic, CT
- Jan 27-31, 2008
"What's a Wiki?"
PacRim Mau, HI
- Feb 27-Mar 1, 2008
AAOP
Orlando, FL
- Feb 28, 2008
"First Bid"
at AAOP
Live & Silent Auction to benefit OPAF
- April 23-25, 2008
"What's a Wiki?"
GSOP
Atlanta, GA
Are you attending any of the above events?
Let me know!
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