OMS Mega Man O&P Marketing Newsletter
Why Aren't You Squeezing Your Website Visitors?

October 2007
In This Issue
It's Not Exactly a Happy Meal Firestarter
Marketing Quick Tips

What's a squeeze page?

A squeeze page is a webpage that, when the visitor "lands" on it, they are asked to opt-in to some type of list in order to proceed further.

Why do you want a squeeze page?

What is the purpose of having a website if you don't know who is visiting it? 

How do you know who is visiting your site if you haven't squeezed them? 

YOU DON'T.  Because you can't....unless you've squeezed them.

You paid for that website.  Make it work FOR you.

To make an effective squeeze page?

Provide information that interests your readers and makes them want to be directed to more information, or to receive information via email. The visitor will be required to provide their name and email address (and whatever else you specify) for this information.

Example? No one should be able to download things (like care and use guides or instructions or articles or sizing charts, etc.) from your site unless you've squeezed them.

It doesn't matter if you're patient care, manufacturing, central fab or a combination of all the above.  No one should be getting info off of your site without you giving them a squeeze.

What's my favorite way to squeeze? THIS.
Hint. I've already squeezed you or you wouldn't be reading this newsletter.

It should be yours too.

If you're not squeezing, you need to call me!
Right now

It's Not Exactly a 'Happy Meal'....
Name it.
Package it.
Promote it.

Are you a member of a "Diabetic Limb-Salvage Team?" Firestarter
"Your article on 'Tween Marketing
(September 2007 O&P Business News) was great!"

Ernesto Castro, CPed
Arizona AFO

More Firestarters.

And for you new (or old) subscribers who are saying "What's a firestarter?" Click here.

Marketing Quick Tips

Short article on Strategic Referral Partnerships.

Want to boost your website rankings?
Google and Squidoo value internal linking because it indicates the integrity of your site.
Internal linking can act as a signal that you personally have something to say and that your website is worth visiting in its own right.
Think you should get a Marketing Gold Star?
Tell me why.  Send me an email or call 860-967-4184.

Elizabeth Mansfield
Outsource Marketing Solutions, LLC

PS - If you got an shirt in Vegas, don't forget to send in your picture.

 You Should Really Check This Out!

OPAF has a blog.

About This Newsletter (and the Blog, too)
Here's my disclaimer.
(Lifted from Chuck Green.)

"I try to remain as objective as possible about the information I share here. Unless otherwise stated, I receive no compensation from the organizations and people mentioned except for occasional product samples."

Outsource Marketing Solutions
Calendar of Events

  • Nov 3 MWCAAOP
    "Blogs, Podcasts, Wikis and Lenses"
    Hickory Hills, IL

  • Nov 7-9 NEAAOP (& Lizzypalooza '07)
    "Harnessing the Power of Testimonials"
    Mystic, C
  • Jan 27-31, 2008 PacRim Mau, HI

  • Feb 27-Mar 1, 2008
    Orlando, FL

  • Feb 28, 2008
    "First Bid"
    at AAOP
    Live & Silent Auction to benefit OPAF

  • April 23-25, 2008
    "What's a Wiki?"
    Atlanta, GA
Are you attending any of the above events?
Let me know!
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