Greetings!
I know you all read my blog posting about KFC using aroma focused product placement as a marketing strategy. Right??? Missed it? Click here. Scent or aroma marketing, as it's called, is nothing to sniff at. "Scent has the
longest memory and is the most powerful emotional motivator, and that's
what advertising is all about," said Carmine Santandrea, chief
executive of ScentAndrea, a Santa Barbara scent-marketing company. Fox-Walden is using it for the new Dustin Hoffman movie. Speaking of using aroma marketing.... |
Do These Pencils Smell Like Fried Chicken?
|
Smencils. (And no, they don't smell like fried chicken.)
Looking for a memorable trade show give away?
Have pediatric patients? Smencils. You can get them with custom labels, too.
|
Viral Marketing Gold Star
|
 If you're not blogging, you're probably being blogged about.
Case in point. |
Friday is your last day
|
Did you take advantage of your "Horn Tooter" free month gift yet? Email newsletters. Customers, patients, influencers, prospective clients, love them. Scott Viglianti, president of WBC Industries has this to say about his email newsletter, " Using an
email newsletter has given us the opportunity to have a personal contact with
each of our customers at the push of a button. Unlike other forms of direct mail
advertising, it allows us to inexpensively announce new product offerings, monthly
specials, and helpful industry tips directly to the one who influences or ultimately makes the purchasing decisions. Our
customers have said that they enjoy being kept up-to-date on the latest WBC has
to offer and taking advantage of our monthly discounts."
Sign up for the patient care or the vendor "Horn Tooter" today and you'll get your first month for f*r*e*e!
|
|
Think you should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184.
Sincerely,
Elizabeth Mansfield
Outsource Marketing Solutions, LLC
860-967-4184
PS - If you are coming to the AOPA meeting in Las Vegas, bring your AskElizabeth.net tshirt (or sling bag.)
If I see you wearing it, you could get a fabulous prize!
|
|
|
About This Newsletter (and the Blog, too)
|
Just in case you think I'm making money off of Smencils. Here's my disclaimer.
(Lifted from Chuck Green.)
"I try to remain as objective as possible about the
information I share here. Unless otherwise stated, I receive no compensation
from the organizations and people mentioned except for occasional product
samples." I did NOT receive any Smencil product samples.
|
Outsource Marketing Solutions
Calendar of Events
|
- Jan 27-31, 2008 PacRim Mau, HI
- April 23-25, 2008
"What's a Wiki?"
GSOP
Atlanta, GA
Are you attending any of the above events?
Let me know!
|
|
|
