When you
interview with the media, you always risk working with a reporter who doesn't
understand your key point, or the most important thing you want to communicate.
Crisis
counselor Lou Hampton of the Hampton Group in Washington, D.C. offers these six handy phrases to
use during interviews:
--"The
key point is..."
--"The
bottom line is..."
--"The
one thing people need to realize..."
--"Let
me repeat that, because it's such a critical point..."
--"One
trend we see..."
--"What
is especially exciting/surprising/unexpected..."
The
phrases are included in Lou's deck of Mem-cards, a package of 26 cards, each
featuring a media tip for Hounds who interview.
Use the
cards as handy reference tools while you're waiting in the green room on the
"Today" show.
Read more
about them.
Reprinted
from "The Publicity Hound's Tips of the Week," an ezine featuring
tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/
and receive by email the handy list "89 Reasons to Send a News Release."
One reason to send a news release?
Your company's efforts to go green!
