Greetings!
80 percent of US shoppers place more
trust in brands that offer customer ratings and reviews. Three out of
four shoppers stated that it was extremely or very important to read
customer reviews before making a purchase, and they prefer peer reviews
over expert reviews by a 6-to-1 margin. According to research from Shop.org and MarketingSherpa, usage of
ratings and reviews has nearly doubled in the US over the last year.
What does this mean? Raving fans. Happy customers. Satisfied patients. Post their comments on your website or blog. Include them in your email newsletter. Show the LOVE. |
Using Testimonials On Your Website
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| Firestarter
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Elizabeth,
I love your blog and read it at least once a week.
We've been doing a
quarterly newsletter this year (3 issues now), and just last month I turned it
into a blog. Take a look at it and see what you think, and feel free to criticize or praise it on yours.
Bill McClellan, Director of Sales & Marketing, P&O Care
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Marketing Gold Star
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 Bill McClellan, Director of Sales & Marketing at P&O Care (see Firestarter above) in St. Louis, MO gets the Gold Star for turning his print newsletter content into a content for his company's blog.
By using a blog, he is able to share information with his target market at the push of a button instead of waiting on someone else to make updates to their website or spending time & money creating, printing & mailing a newsletter.
Bill - I LOVE IT!
P&O Care Blog
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Speaking of blogs, THE blog underwent a major overhaul.
I like it, but what do YOU think?
Sincerely,
Elizabeth Mansfield
Outsource Marketing Solutions, LLC
860-967-4184
PS - If you are coming to the TAOP meeting in Plano this week, bring your AskElizabeth.net tshirt (or sling bag.) If I see you wearing it, you could win a fabulous prize!
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Marketing Tip
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WHY YOU GIVING ALL THAT LINK LOVE OUT FOR NOTHING?
I see a STAGGERING number of links from patient care facility websites TO (inbound link) Ossur and Otto Bock. However, I RARELY see patient care facility websites linked FROM Ossur and Otto Bock.
That means they are getting some serious inbound link love and you are getting nothing in return.
An inbound link is a hyperlink transiting domains.
Links are inbound from the perspective of the link target, and
conversely, outbound from the perspective of the originator. Inbound
links were originally important (prior to the emergence of search
engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO).
In addition to rankings by content, many search engines rank pages based on inbound links. Google's description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B.
Call your sales rep immediately and
GIVE THEM YOUR WEBSITE URL.
Then, once it is linked - CHECK it to make sure it's the correct address and that the link works!!
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Outsource Marketing Solutions
Calendar of Events
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- Aug 24-25 TAOP Plano, TX
- Sept 16-20 AOPA
Las Vegas, NV - Sept 21-22 WHB
Houston, TX - Nov 3 MWCAAOP
Hickory Hills, IL
- Nov 7-9 NEAAOP (& Lizzypalooza '07)
Mystic, CT
2008
- Jan 27-31 PacRim Mau, HI
- April 23-25 GSOP Atlanta, GA
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