OMS Mega Man O&P Marketing Newsletter
LOVE - Marketing's favorite four letter word

August 2007
In This Issue
Using Testimonials On Your Website
Marketing Gold Star

80 percent of US shoppers place more trust in brands that offer customer ratings and reviews.

Three out of four shoppers stated that it was extremely or very important to read customer reviews before making a purchase, and they prefer peer reviews over expert reviews by a 6-to-1 margin.

According to research from and MarketingSherpa, usage of ratings and reviews has nearly doubled in the US over the last year. 

What does this mean?

Raving fans.
Happy customers.
Satisfied patients.

Post their comments on your website or blog.
Include them in your email newsletter.

Show the LOVE.
Using Testimonials On Your Website

Excerpted from "Small Business Internet Marketing Tip How to Use Testimonials on Your Web Site"
  1. Your testimonials should match your target market
  2. Include a photo
  3. Use the name of the person giving the testimonial
  4. Have a before and after story
  5. Use lots of them
Read the article


I love your blog and read it at least once a week. 

We've been doing a quarterly newsletter this year (3 issues now), and just last month I turned it into a blog.  Take a look at it and see what you think, and feel free to criticize or praise it on yours.

Bill McClellan, Director of Sales & Marketing,
P&O Care

Marketing Gold Star
Golden_starBill McClellan, Director of Sales & Marketing at P&O Care (see Firestarter above) in St. Louis, MO gets the Gold Star for turning his print newsletter content into a content for his company's blog.

By using a blog, he is able to share information with his target market at the push of a button instead of waiting on someone else to make updates to their website or spending time & money creating, printing & mailing a newsletter.

Bill - I LOVE IT!

P&O Care Blog
Speaking of blogs, THE blog underwent a major overhaul.

I like it, but what do YOU think?

Elizabeth Mansfield
Outsource Marketing Solutions, LLC

PS - If you are coming to the TAOP meeting in Plano this week, bring your tshirt (or sling bag.)  If I see you wearing it, you could win a fabulous prize!

 You Should Really Check This Out!

Make Your Website or Blog Polylingual

Marketing Tip


I see a STAGGERING number of links from patient care facility websites TO (inbound link) Ossur and Otto Bock.

However, I RARELY see patient care facility websites linked FROM Ossur and Otto Bock.

That means they are getting some serious inbound link love and you are getting nothing in return.

An inbound link is a hyperlink transiting domains. Links are inbound from the perspective of the link target, and conversely, outbound from the perspective of the originator. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO).

In addition to rankings by content, many search engines rank pages based on inbound links. Google's description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B.

Call your sales rep immediately and

Then, once it is linked - CHECK it to make sure it's the correct address and that the link works!!
Outsource Marketing Solutions
Calendar of Events
  • Aug 24-25 TAOP Plano, TX
  • Sept 16-20 AOPA
    Las Vegas, NV
  • Sept 21-22 WHB
    Houston, TX
  • Nov 3 MWCAAOP
    Hickory Hills, IL
  • Nov 7-9 NEAAOP (& Lizzypalooza '07)
    Mystic, CT
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