|
Greetings!
Any of you newsletter subscribers that are
regular blog
readers (thank you blog readers!) will have
noticed that I've
added a new category of blog
postings.
I got tired of seeing all the
butchering
of O&P terms in the press so I
took action. The new category? "Pet
Peeve"
I now post the offending
verbiage on the blog and then I email the
editor or reporter and send them the link to
the glossary
at O&P Care and tell them, for
example (and nicely of course) that
Orthoist
is not a real word.
I also put real
examples of correct usage. As an example of
what to do. Like
this.
You can help.
Here's the link to the O&P
Care Glossary. If you don't want to send
them an email, you
can always just forward the article to me and
I'll be happy to do it.
|
The One-of-a-Kind Factor
|
|
Every year I volunteer at the St. Francis
Hospital & Medical Center
"Swing
for St Francis" Golf and Tennis
Tournament fund raiser.
It was this past Monday at the
Hopmeadow Country Club in Simsbury, CT and
it's 350.00
bucks per
golfer.
This year we had 252 golfers and 56 tennis
players - clearly, money's not an object.
The door prize that got the most
attention??
The one that got all the
oooohs and aaaahs?
The one everyone
wanted to win?
The giant (9.25 pounds
- 20,000+
calories) Nestle Crunch bar donated by Mark
Sinatro (see, I even remember his
name!)
Forget about the
Waterford crystal, the golf clubs, the
gift certificates.
The candy bar was cool.
It was unique.
It was one-of-a-kind.
It
was memorable.
What's your one-of-a-kind factor?
It
could be:
|
|
Marketing Tips & Topics
|
|
Craig Rooney of Fillauer,
sent in this marketing tip
recently.
"I went to a family-owned
(non-chain) grocery store and at
the bottom of the receipt, instead of the
usual customer satisfaction blah, blah, blah
that you
see on all the big chain stores receipts, it
said 'IF YOU OWNED THIS STORE, WHAT WOULD
YOU DO TO MAKE IT BETTER?' And I thought of
you and the newsletter!"
Excellent!
Thanks Craig!
I agree. It's much better
and more eye-catching than this:
Have a
comment or feedback?
Let us know at www.lowes.com/feedback
Use Store Code:
16650-42307-20045
One-of-a-kind factor
at work.
|
|
Calendar of Events
|
|
|
7/20-7/21/07 APOA,
Birmingham, AL
7/26-7/28/07 Florida
Chapter, Bonita
Springs
"Your Web Presence: The Good, The
Bad & The Ugly"
8/24-8/25/07 TAOP, Dallas,
TX
"Blogs, Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
ROI"
9/22/07 Women's Health
Boutique
Annual Meeting Cypress, TX "Custom Fab
Marketing Boot
Camp"
11/3/07 MidWest
Chapter,
Hickory Hills,
IL
"What's a
Wiki?"
11/7-11/9/07
New
England Chapter Meeting (and Lizzypalooza
'07), Mystic,
CT
|
|
If You Wrote This Newsletter, What Would YOU Write About?
|
|
Marketing Gold Star? Firestarter?
Have a marketing success story?
Tell me
about it!
I'm listening....
860-967-4184.
|
|
|
