Any of you newsletter subscribers that are
readers (thank you blog readers!) will have
noticed that I've
added a new category of blog
I got tired of seeing all the
of O&P terms in the press so I
took action. The new category? "Pet
I now post the offending
verbiage on the blog and then I email the
editor or reporter and send them the link to
at O&P Care and tell them, for
example (and nicely of course) that
is not a real word.
I also put real
examples of correct usage. As an example of
what to do. Like
You can help.
Here's the link to the O&P
Care Glossary. If you don't want to send
them an email, you
can always just forward the article to me and
I'll be happy to do it.
The One-of-a-Kind Factor
Every year I volunteer at the St. Francis
Hospital & Medical Center
for St Francis" Golf and Tennis
Tournament fund raiser.
It was this past Monday at the
Hopmeadow Country Club in Simsbury, CT and
This year we had 252 golfers and 56 tennis
players - clearly, money's not an object.
The door prize that got the most
The one that got all the
oooohs and aaaahs?
The one everyone
wanted to win?
The giant (9.25 pounds
calories) Nestle Crunch bar donated by Mark
Sinatro (see, I even remember his
Forget about the
Waterford crystal, the golf clubs, the
The candy bar was cool.
It was unique.
It was one-of-a-kind.
What's your one-of-a-kind factor?
Marketing Tips & Topics
Craig Rooney of Fillauer,
sent in this marketing tip
"I went to a family-owned
(non-chain) grocery store and at
the bottom of the receipt, instead of the
usual customer satisfaction blah, blah, blah
see on all the big chain stores receipts, it
said 'IF YOU OWNED THIS STORE, WHAT WOULD
YOU DO TO MAKE IT BETTER?' And I thought of
you and the newsletter!"
I agree. It's much better
and more eye-catching than this:
comment or feedback?
Let us know at www.lowes.com/feedback
Use Store Code:
Calendar of Events
"Your Web Presence: The Good, The
Bad & The Ugly"
8/24-8/25/07 TAOP, Dallas,
"Blogs, Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
9/22/07 Women's Health
Annual Meeting Cypress, TX "Custom Fab
England Chapter Meeting (and Lizzypalooza
If You Wrote This Newsletter, What Would YOU Write About?
Marketing Gold Star? Firestarter?
Have a marketing success story?