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73% of Americans are using the Internet.

I just spoke at the PrimeFare East meeting -- the topic for my talk was:

"Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing Reach"

Blogging, Vlogging, Squidooing, Podcasting. Utilize the latest the internet has to offer and watch (and measure) the resulting effect these marketing tools can have on your business.

I also talked about microsites, RSS, user generated content, social networking sites and of course, my favorite topic - email newsletters.

Don't know how to Squidoo? You've never Flickr'd?
Call me. 860-967-4184

Statistics You Need to Consider

I often hear "My patients are not online."

Okay, fine, your patients may not be online BUT!

Their doctors, case managers, diabetes educators, physical therapists, nurse practitioners, insurance company employees, occupational therapists, physician assistant, family members, friends (and most definitely their children) are online.

  • 87% of 12-17 year olds
  • 88% of 18-29 year olds
  • 84% of 30-49 year olds
  • 71% of 50-64 year olds
  • 32% of those 65 and older

And internet usage corresponds to education level (doctor, nurse, etc., etc.,)

Click here for the rest of the statistics - including stats on people searching for healthcare information - in Pew's Report "Internet Penetration and Impact"


"I very much enjoyed your talk (Blogs, Podcasts, Lenses...at PrimeFare East) and learned alot.
Ron DeSanto, CPed
Carolina Health Care Products
Southport, NC

Marketing Tips & Topics

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Calendar of Events

  • 7/20-7/21/07 APOA, Birmingham, AL

  • 7/26-7/28/07 Florida Chapter, Bonita Springs
    "Your Web Presence: The Good, The Bad & The Ugly"

  • 8/24-8/25/07 TAOP, Dallas, TX
    "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing ROI"

  • 9/22/07 Women's Health Boutique Annual Meeting Cypress, TX "Custom Fab Marketing Boot Camp"

  • 11/3/07 MidWest Chapter Meeting, Hickory Hills, IL"What's a Wiki? And What Do I Do With It?"

  • 11/7-11/9/07 New England Chapter Meeting (and Lizzypalooza '07),"Harnessing the Marketing Power of Testimonials" Mystic, CT

  • Feedback - Let me have it!
    Marketing Gold Star? Firestarter?

    Have a marketing success story?
    Tell me about it!
    I'm listening....

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    Elizabeth Mansfield
    Outsource Marketing Solutions, LLC

    Phone: 860-967-4184
    Fax: 610-673-7248
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