Where in the world was Molly Moore, CPO?  

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According to specialists at Johns Hopkins Children's Center, lawn mower injuries are the leading cause of amputations in adolescents. Research shows that, each year, lawn mower accidents send more than 9,000 children to the hospital.

Such accidents cause various injuries more serious than any other tool or device. In fact, at Johns Hopkins, 95 percent of the lawn mower accidents occurring between 2000-05 resulted in amputations requiring reconstructive or reattachment surgery.

"Google" lawn+mowing+amputations

22,500 results

Or, "Google News" it.

You'll find all the current news stories about lawn moving and amputations.

It's summertime.
Savvy media people know that it's timely to talk about lawn mowing accidents - whether it's Johns Hopkins or WebMD or the American Society for Reconstructive Microsurgery, they've all got something to say about the dangers of lawn mowing.

News doesn't have to be new in order to be of interest. Here's a top 5 list of Summer activities that relate to increased utilization of O&P services.

  1. Lawn mowing
  2. Motorcycle riding
  3. Boating
  4. Swimming/Diving
  5. Skateboarding
  1. Take the info from Johns Hopkins or WebMd or the above links
  2. Assemble some visually interesting orthoses/prostheses
  3. (You could also enlist the help of a patient(s) who experienced one of the "top 5" accidents)
  4. Call up your local tv health reporter
  5. Invite them down to your office...
Don't forget to have an O&P Glossary at the ready. (I've seen "orthodics" way too many times this year already!)

QVC comes to O&P??
It's called an "orthotic" but it ain't an orthosis

Pacific Palisades, CA (PRWEB) June 15, 2007 -- BackJoy Orthotics, LLC, a pioneer in the back care and back pain relief industry, will debut the popular and effective back pain relief device BackJoy, The Back Orthotic on QVC on Monday, June 18 at 3 PM (ET) during the one hour "Problem Solvers" Broadcast....READ MORE

Marketing Tips & Topics

What does Vince Vaughn's escapade in Budapest with a Texas coed have to do with marketing??
Read "Fifteen Minutes of Shame" in this month's O&P Almanac.

Calendar of Events

  • 6/29-6/30/07 PrimeFare East, Nashville, TN
    "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing Reach"

  • 7/12-7/14/07 *NEW DATE* LAOP, Shreveport, LA

  • 7/20-7/21/07 APOA, Birmingham, AL

  • 7/26-7/28/07 Florida Chapter, Bonita Springs
    "Your Web Presence: The Good, The Bad & The Ugly"

  • 8/24-8/25/07 TAOP, Dallas, TX
    " "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing ROI"

  • 9/22/07 Women's Health Boutique Annual Meeting Cypress, TX "Custom Fab Marketing Boot Camp"

  • 11/7-11/9/07 New England Chapter Meeting (and Lizzypalooza '07), Mystic, CT

  • Feedback - Let me have it!
    Marketing Gold Star? Firestarter?

    Have a marketing success story?
    Tell me about it!
    I'm listening....

    ERM photo
    Elizabeth Mansfield
    Outsource Marketing Solutions, LLC

    Phone: 860-967-4184
    Fax: 610-673-7248
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