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There is a "First" coming to a town near you!
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Greetings!
Crowdsourcing.
A jargony
buzzword?
Or
a novel idea to doing
business?
Crowdsourcing is customer
involvement in business and business
development.
It's being widely used by all
kinds of companies who are relying on unpaid
or low-paid amateurs to create content, solve
problems, even do high end R&D.
On InnoCentive.com,
Procter and Gamble researchers post their
particular research challenges. They offer
rewards to hobbyists and amateur scientists
who come up with the best solution. And they
do.
If you're John Fluevog
Boots & Shoes,
you ask your customers to submit asks its
fans to submit and vote on new shoe designs.
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Crowdsourcing
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Harnessing the creativity of your customers
O&P Patient Care
Deciding on a
new office location?
Changing your
hours?
Re-branding and need a new tag
line?
Developing a radio or tv
commercial?
American Idol"ize" your
challenge.
Have your
patients/clients/customers/referral sources
submit their thoughts/ideas/concepts or even
the audio or video - you can narrow
it down - and then have a vote!
(If you
really want to do it right, they can call,
vote online or text you their vote!)
Vendors/Manufacturers
(You've heard
of the "Bubble
Wrap boy" contest winner yes?)
Do you
have 72 yards of unused neoprene and no idea
what to do with it?
Crowdsource
it.
Launching a new foot, knee or
ankle and need a catchy name?
Crowdsource
it.
Want ideas on how to make your
existing products better, lighter, easier to
clean?
Crowdsource it.
You get the
idea. Instead of working backwards from
problems and complaints - harness the
creativity of your customers or your end-users!
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Firestarter
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Darlene Miller , CPO
OrPro
Prosthetics & Orthotics
Dayton , OH
says,
Great tips! The ACA and the
secrets to making trade shows work
(the
handshake info). I passed the ACA info on
to colleagues and suggested they subscribe as
well."
Thanks Darlene!
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Marketing Tips & Topics
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Read the "Top 5 Reasons To Use An Email
Newsletter" by yours truly in the June
15th issue of the O&P Business News.
You can actually access it through
the oandpbiznews.com
website if you log in.
If you have a
website and you don't have an email
newsletter, you are missing a major marketing
opportunity.
Want one? Need
help?
Call the Empress of O&P Email
Newsletters (that would
be me)
Don't wait! Call me 860-967-4184
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Calendar of Events
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6/29-6/30/07
PrimeFare
East, Nashville, TN
"Blogs,
Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
Reach"
7/12-7/14/07 *NEW
DATE* LAOP,
Shreveport,
LA
7/20-7/21/07 APOA,
Birmingham, AL
7/26-7/28/07 Florida
Chapter, Bonita
Springs
"Your Web Presence: The Good, The
Bad & The Ugly"
8/24-8/25/07 TAOP, Dallas,
TX
"
"Blogs, Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
ROI"
9/22/07 Women's Health
Boutique
Annual Meeting Cypress, TX "Custom Fab
Marketing Boot
Camp"
11/7-11/9/07 New
England Chapter Meeting (and Lizzypalooza
'07), Mystic,
CT
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Feedback - Let me have it!
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Marketing Gold Star? Firestarter?
Have a marketing success story?
Tell me
about it!
I'm listening....
860-967-4184.
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