There is a "First" coming to a town near you!
a novel idea to doing
Crowdsourcing is customer
involvement in business and business
It's being widely used by all
kinds of companies who are relying on unpaid
or low-paid amateurs to create content, solve
problems, even do high end R&D.
Procter and Gamble researchers post their
particular research challenges. They offer
rewards to hobbyists and amateur scientists
who come up with the best solution. And they
If you're John Fluevog
Boots & Shoes,
you ask your customers to submit asks its
fans to submit and vote on new shoe designs.
Harnessing the creativity of your customers
O&P Patient Care
Deciding on a
new office location?
Re-branding and need a new tag
Developing a radio or tv
American Idol"ize" your
submit their thoughts/ideas/concepts or even
the audio or video - you can narrow
it down - and then have a vote!
really want to do it right, they can call,
vote online or text you their vote!)
of the "Bubble
Wrap boy" contest winner yes?)
have 72 yards of unused neoprene and no idea
what to do with it?
Launching a new foot, knee or
ankle and need a catchy name?
Want ideas on how to make your
existing products better, lighter, easier to
You get the
idea. Instead of working backwards from
problems and complaints - harness the
creativity of your customers or your end-users!
Darlene Miller , CPO
Prosthetics & Orthotics
Dayton , OH
Great tips! The ACA and the
secrets to making trade shows work
handshake info). I passed the ACA info on
to colleagues and suggested they subscribe as
Marketing Tips & Topics
Read the "Top 5 Reasons To Use An Email
Newsletter" by yours truly in the June
15th issue of the O&P Business News.
You can actually access it through
website if you log in.
If you have a
website and you don't have an email
newsletter, you are missing a major marketing
Want one? Need
Call the Empress of O&P Email
Newsletters (that would
Don't wait! Call me 860-967-4184
Calendar of Events
East, Nashville, TN
Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
"Your Web Presence: The Good, The
Bad & The Ugly"
8/24-8/25/07 TAOP, Dallas,
"Blogs, Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
9/22/07 Women's Health
Annual Meeting Cypress, TX "Custom Fab
England Chapter Meeting (and Lizzypalooza
Feedback - Let me have it!
Marketing Gold Star? Firestarter?
Have a marketing success story?