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A jargony buzzword?

Or a novel idea to doing business?

Crowdsourcing is customer involvement in business and business development.
It's being widely used by all kinds of companies who are relying on unpaid or low-paid amateurs to create content, solve problems, even do high end R&D.

On, Procter and Gamble researchers post their particular research challenges. They offer rewards to hobbyists and amateur scientists who come up with the best solution. And they do.

If you're John Fluevog Boots & Shoes, you ask your customers to submit asks its fans to submit and vote on new shoe designs.

Harnessing the creativity of your customers

O&P Patient Care

Deciding on a new office location?
Changing your hours?
Re-branding and need a new tag line?
Developing a radio or tv commercial?

American Idol"ize" your challenge.

Have your patients/clients/customers/referral sources submit their thoughts/ideas/concepts or even the audio or video - you can narrow it down - and then have a vote!
(If you really want to do it right, they can call, vote online or text you their vote!)

(You've heard of the "Bubble Wrap boy" contest winner yes?)

Do you have 72 yards of unused neoprene and no idea what to do with it?
Crowdsource it.

Launching a new foot, knee or ankle and need a catchy name?
Crowdsource it.

Want ideas on how to make your existing products better, lighter, easier to clean?
Crowdsource it.

You get the idea. Instead of working backwards from problems and complaints - harness the creativity of your customers or your end-users!


Darlene Miller , CPO
OrPro Prosthetics & Orthotics
Dayton , OH says,

Great tips! The ACA and the secrets to making trade shows work (the handshake info). I passed the ACA info on to colleagues and suggested they subscribe as well."

Thanks Darlene!

Marketing Tips & Topics

Read the "Top 5 Reasons To Use An Email Newsletter" by yours truly in the June 15th issue of the O&P Business News.

You can actually access it through the website if you log in.

If you have a website and you don't have an email newsletter, you are missing a major marketing opportunity.

Want one? Need help?
Call the Empress of O&P Email Newsletters (that would be me)
Don't wait! Call me 860-967-4184

Calendar of Events

  • 6/29-6/30/07 PrimeFare East, Nashville, TN
    "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing Reach"

  • 7/12-7/14/07 *NEW DATE* LAOP, Shreveport, LA

  • 7/20-7/21/07 APOA, Birmingham, AL

  • 7/26-7/28/07 Florida Chapter, Bonita Springs
    "Your Web Presence: The Good, The Bad & The Ugly"

  • 8/24-8/25/07 TAOP, Dallas, TX
    " "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing ROI"

  • 9/22/07 Women's Health Boutique Annual Meeting Cypress, TX "Custom Fab Marketing Boot Camp"

  • 11/7-11/9/07 New England Chapter Meeting (and Lizzypalooza '07), Mystic, CT

  • Feedback - Let me have it!
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    Elizabeth Mansfield
    Outsource Marketing Solutions, LLC

    Phone: 860-967-4184
    Fax: 610-673-7248
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