The ODE epidemic.
Have you been affected?
I took the Futura Intl Training
Some of the attendees stayed at the
Radisson - which is currently featuring the Sleep
My classmate, Bob Eichel from
P&O in Mt. Dora, FL had this story to
"The toilet in
my room was broken when I arrived. I called
the front desk
and someone was up to fix it in 3 minutes. I
was initially very impressed with their
customer service....but, it was quickly
overshadowed by the bed. All anyone could
talk about was the bed. 'How'd you sleep?
What's your sleep number?' Everywhere you looked
- from the do not disturb door hangers to
signs in the
lobby to ads on the hotel channel - it was
all about the bed. And the bed wasn't that
great. All I'm going to remember about the
hotel was that the Sleep Number bed didn't
live up to the hype."
Ah, Bob -
Misforecasting" hard at work!
Weather related marketing
It's Hurricane Preparedness Week May 20-26
Depot is doing it.
to download their Hurricane (Before &
Red Cross has everything from a Disaster
Preparedness Coloring Book to a list of
supplies you should have on hand - and it's
all in Spanish, too.
It doesn't matter
whether you're a patient care facility or a
vendor/supplier, you can still utilize
weather related marketing.
Care and use guides talk about how to wash your
textiles or liners - but what should you do
if you don't have access to
Speaking of textiles - do they have
an emergency sock stash?
batteries for their bilateral C-legs?
Vendors, Suppliers, Central
Are you letting your customers
know what you can do for them should they
have weather/disaster related problems?
you have your customers email or cell phone
as a back up in case their phone lines are down?
For more info:
for information on your state
always send out a press release letting your
local media know what you are doing to help
your patients, clients, customers prepare and
don't forget to post it on your website.
Marketing Tips & Topics
American Marketing Association Customer Loyalty Course
Customer loyalty is one of the most powerful
weapons an organization has in its strategic
arsenal. However, most companies do not fully
understand the value of customer loyalty or
realize its potential for enhancing customer
relationships. This two-day hands-on session
will provide you with the information and
tools to fully utilize customer loyalty and
increase bottom-line results.
Chapter AAOP, Lisle,
East, Nashville, TN
Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
"Your Web Presence: The Good, The
Bad & The Ugly"
8/24-8/25/07 TAOP, Dallas,
"Blogs, Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
9/22/07 Women's Health
Annual Meeting Cypress, TX "Custom Fab
England Chapter Meeting (and Lizzypalooza
Feedback - Let me have it!
Marketing Gold Star? Firestarter?
Have a marketing success story?