The ODE epidemic.
Have you been affected?
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Greetings!
I took the Futura Intl Training
Course
recently.
Some of the attendees stayed at the
Radisson - which is currently featuring the Sleep
Number bed.
My classmate, Bob Eichel from
Advanced
P&O in Mt. Dora, FL had this story to
tell:
"The toilet in
my room was broken when I arrived. I called
the front desk
and someone was up to fix it in 3 minutes. I
was initially very impressed with their
customer service....but, it was quickly
overshadowed by the bed. All anyone could
talk about was the bed. 'How'd you sleep?
What's your sleep number?' Everywhere you looked
- from the do not disturb door hangers to
signs in the
lobby to ads on the hotel channel - it was
all about the bed. And the bed wasn't that
great. All I'm going to remember about the
hotel was that the Sleep Number bed didn't
live up to the hype."
Ah, Bob -
that's "Affective
Misforecasting" hard at work!
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Weather related marketing
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It's Hurricane Preparedness Week May 20-26
Home
Depot is doing it.
Click HERE
to download their Hurricane (Before &
After) Preparedness
Checklist
Tornadoes?
American
Red Cross has everything from a Disaster
Preparedness Coloring Book to a list of
supplies you should have on hand - and it's
all in Spanish, too.
It doesn't matter
whether you're a patient care facility or a
vendor/supplier, you can still utilize
weather related marketing.
Patient
care:
Care and use guides talk about how to wash your
textiles or liners - but what should you do
if you don't have access to
water?
Speaking of textiles - do they have
an emergency sock stash?
Back up
batteries for their bilateral C-legs?
Vendors, Suppliers, Central
Fabs:
Are you letting your customers
know what you can do for them should they
have weather/disaster related problems?
Do
you have your customers email or cell phone
as a back up in case their phone lines are down?
For more info:
Ready.gov
Click
HERE
for information on your state
You can
always send out a press release letting your
local media know what you are doing to help
your patients, clients, customers prepare and
don't forget to post it on your website.
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Marketing Tips & Topics
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American Marketing Association Customer Loyalty Course
Customer loyalty is one of the most powerful
weapons an organization has in its strategic
arsenal. However, most companies do not fully
understand the value of customer loyalty or
realize its potential for enhancing customer
relationships. This two-day hands-on session
will provide you with the information and
tools to fully utilize customer loyalty and
increase bottom-line results.
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Marketing Tip
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6/1-62/07 MidWest
Chapter AAOP, Lisle,
IL
6/29-6/30/07
PrimeFare
East, Nashville, TN
"Blogs,
Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
Reach"
7/12-7/14/07 *NEW
DATE* LAOP,
Shreveport,
LA
7/20-7/21/07 APOA,
Birmingham, AL
7/26-7/28/07 Florida
Chapter, Bonita
Springs
"Your Web Presence: The Good, The
Bad & The Ugly"
8/24-8/25/07 TAOP, Dallas,
TX
"
"Blogs, Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
ROI"
9/22/07 Women's Health
Boutique
Annual Meeting Cypress, TX "Custom Fab
Marketing Boot
Camp"
11/7-11/9/07 New
England Chapter Meeting (and Lizzypalooza
'07), Mystic,
CT
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Feedback - Let me have it!
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Marketing Gold Star? Firestarter?
Have a marketing success story?
Tell me
about it!
I'm listening....
860-967-4184.
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