The ODE epidemic.
Have you been affected?

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I took the Futura Intl Training Course recently.
Some of the attendees stayed at the Radisson - which is currently featuring the Sleep Number bed.

My classmate, Bob Eichel from Advanced P&O in Mt. Dora, FL had this story to tell:

"The toilet in my room was broken when I arrived. I called the front desk and someone was up to fix it in 3 minutes. I was initially very impressed with their customer service....but, it was quickly overshadowed by the bed. All anyone could talk about was the bed. 'How'd you sleep? What's your sleep number?' Everywhere you looked - from the do not disturb door hangers to signs in the lobby to ads on the hotel channel - it was all about the bed. And the bed wasn't that great. All I'm going to remember about the hotel was that the Sleep Number bed didn't live up to the hype."

Ah, Bob - that's "Affective Misforecasting" hard at work!

Weather related marketing
It's Hurricane Preparedness Week May 20-26

Home Depot is doing it.

Click HERE to download their Hurricane (Before & After) Preparedness Checklist


American Red Cross has everything from a Disaster Preparedness Coloring Book to a list of supplies you should have on hand - and it's all in Spanish, too.

It doesn't matter whether you're a patient care facility or a vendor/supplier, you can still utilize weather related marketing.

Patient care:
Care and use guides talk about how to wash your textiles or liners - but what should you do if you don't have access to water?
Speaking of textiles - do they have an emergency sock stash?
Back up batteries for their bilateral C-legs?

Vendors, Suppliers, Central Fabs:
Are you letting your customers know what you can do for them should they have weather/disaster related problems?
Do you have your customers email or cell phone as a back up in case their phone lines are down?

For more info:
Click HERE for information on your state

You can always send out a press release letting your local media know what you are doing to help your patients, clients, customers prepare and don't forget to post it on your website.

Marketing Tips & Topics
American Marketing Association Customer Loyalty Course

Customer loyalty is one of the most powerful weapons an organization has in its strategic arsenal. However, most companies do not fully understand the value of customer loyalty or realize its potential for enhancing customer relationships. This two-day hands-on session will provide you with the information and tools to fully utilize customer loyalty and increase bottom-line results.

Marketing Tip

  • 6/1-62/07 MidWest Chapter AAOP, Lisle, IL

  • 6/29-6/30/07 PrimeFare East, Nashville, TN
    "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing Reach"

  • 7/12-7/14/07 *NEW DATE* LAOP, Shreveport, LA

  • 7/20-7/21/07 APOA, Birmingham, AL

  • 7/26-7/28/07 Florida Chapter, Bonita Springs
    "Your Web Presence: The Good, The Bad & The Ugly"

  • 8/24-8/25/07 TAOP, Dallas, TX
    " "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing ROI"

  • 9/22/07 Women's Health Boutique Annual Meeting Cypress, TX "Custom Fab Marketing Boot Camp"

  • 11/7-11/9/07 New England Chapter Meeting (and Lizzypalooza '07), Mystic, CT

  • Feedback - Let me have it!
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    Elizabeth Mansfield
    Outsource Marketing Solutions, LLC

    Phone: 860-967-4184
    Fax: 610-673-7248
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