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Keeping 'em happy on hold


Play music.

Current research proves that 90% of all callers who are asked to endure on-hold silence will hang up within 40 seconds.

What should you do?? Give them a song!

"People put 'on hold' on the telephone have thought they were waiting for a shorter time when they listened to faster tempo music, according to the marketer's research. If relaxing (i.e., boring) music was played, clients believed their time on hold was longer than it really was."
James Kellaris, University of Cincinnati marketing professor


Play your local radio station, for several reasons.

You don't have any idea what the DJ's are saying that could be offensive.
Your competitors might be running a radio ad!

If you're not monitoring the reception or the volume, who knows what the on-hold experience could sound like.

Marketing Gold Star

Lou Haberman, CPO, LPO of Garden State Orthopaedics in Morristown, New Jersey capitalized on his Otto Bock RoadShow. Press releases = great publicity (with some phenomenal pictures.)

Marketing Tips & Topics

MIcrosoft Office Live has f"ree Marketing Seminars online.

"Marketing on a Budget"

Marketing Tip

  • 6/1-62/07 MidWest Chapter AAOP, Lisle, IL

  • 6/29-6/30/07 PrimeFare East, Nashville, TN
    "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing Reach"

  • 7/12-7/14/07 *NEW DATE* LAOP, Shreveport, LA

  • 7/20-7/21/07 APOA, Birmingham, AL

  • 7/26-7/28/07 Florida Chapter, Bonita Springs
    "Your Web Presence: The Good, The Bad & The Ugly"

  • 8/24-8/25/07 TAOP, Dallas, TX
    " "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing ROI"

  • 9/22/07 Women's Health Boutique Annual Meeting Cypress, TX "Custom Fab Marketing Boot Camp"

  • 11/7-11/9/07 New England Chapter Meeting (and Lizzypalooza '07), Mystic, CT

  • Feedback - Let me have it!
    Marketing Gold Star? Firestarter?

    Have a marketing success story?
    Tell me about it!
    I'm listening....

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    Elizabeth Mansfield
    Outsource Marketing Solutions, LLC

    Phone: 860-967-4184
    Fax: 610-673-7248
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