DO

Play music.

Current research proves that 90% of all callers who are asked to endure on-hold silence will hang up within 40 seconds.

What should you do?? Give them a song!

"People put 'on hold' on the telephone have thought they were waiting for a shorter time when they listened to faster tempo music, according to the marketer's research. If relaxing (i.e., boring) music was played, clients believed their time on hold was longer than it really was."
James Kellaris, University of Cincinnati marketing professor

DON'T

Play your local radio station, for several reasons.

You don't have any idea what the DJ's are saying that could be offensive.
Your competitors might be running a radio ad!

If you're not monitoring the reception or the volume, who knows what the on-hold experience could sound like.

Lou Haberman, CPO, LPO of Garden State Orthopaedics in Morristown, New Jersey capitalized on his Otto Bock RoadShow. Press releases = great publicity (with some phenomenal pictures.)

MIcrosoft Office Live has f"ree Marketing Seminars online.

"Marketing on a Budget"

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860-967-4184.