Marketing for the Orthotic & Prosthetic Profession
April 2007
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Market to Your Captive Audience
In house marketing to sell...

Hotels have their own channel on which they broadcast all that they have to offer. Restaurants, spa services, amenities, etc. to you - their guest/customer.

Other companies are using in-store flat screen displays to advertise while you are already shopping!

If you've got customers/clients/patients sitting or waiting anywhere in your building, are you taking advantage of that marketing opportunity?

Last week I was at that really cool McDonald's in downtown Chicago. While it's got great views of downtown on all sides...everywhere you look inside you see big plasma tv screens showing all that McDonald's has to offer.

Why? Existing customers buy more.

  • Educate
  • Remind
  • Reinforce

Marketing Gold Star

Alexander L. Lyons, C.P.O., president of Lyons Prosthetics and Orthotics, has formed an advisory board to better serve those in the community in need of prosthetics and orthotics care. The board is comprised of top health providers including surgeons, nurses, doctors of various specialties, and physical therapists.

Gold Star for marketing by creating a sense of community! Alex got this nice testimonial from one of the board members.

"I think it is great when medical professionals get together and share ideas to benefit patients."
Dr. Charles Myers, DPM

2007 Calendar of Events
Will you be there? I will.

  • 4/26-4/28/07 GSOP, Atlanta, GA

  • 5/7-5/8/07 Fillauer at F1 in Boston, MA

  • 5/11/07 "First Ride" and "First Volley"
    AbilityTrek 2007 Kick Off Wilmington, NC

  • 6/29-6/30/07 PrimeFare East, Nashville, TN
    "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing Reach"

  • 7/12-7/14/07 *NEW DATE* LAOP, Shreveport, LA

  • 7/20-7/21/07 APOA, Birmingham, AL

  • 7/26-7/28/07 Florida Chapter, Bonita Springs
    "Your Web Presence: The Good, The Bad & The Ugly"

  • 8/24-8/25/07 TAOP, Dallas, TX
    " "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing ROI"

  • 9/22/07 Women's Health Boutique Annual Meeting Cypress, TX "Custom Fab Marketing Boot Camp"

  • Feedback - Let me have it!
    Marketing Gold Star? Firestarter?

    Have a marketing success story?
    Tell me about it!
    I'm listening....

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    Elizabeth Mansfield
    Outsource Marketing Solutions, LLC

    Phone: 860-967-4184
    Fax: 610-673-7248
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