Marketing for the Orthotic & Prosthetic Profession
April 2007
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Marketing Articles You Don't Want to Miss  


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I checked into a Marriott property recently and the front desk manager said "Congratulations, Ms. Mansfield, on reaching silver status with Marriott." and gave me a little silver package of chocolates

How sweet was that?!
It was only Hershey's kisses but so what?
It's the little things that count. Especially when they are unexpected.)

You don't have to have be Marriott or have a loyalty program to acknowledge your customers/clients/patients/referrers history of doing business with you.

Patient care: Do you have delivery date anniversaries?
Give them a treat when they come in during their anniversary month - or send them something in the mail. They'll appreciate the thought.

Vendors: Do you know when XYZ O&P placed their first order with you? I guarantee you they won't expect it if you sent them a "Happy Anniversary" box of candy.

Upcoming Awareness Weeks

Marketing opportunity for those in patient care!

For the month of May

  • National Nurses Week - May 7-13
  • National Nursing Home Week - May 13- 19
If you really want to make an unforgettable impression - you need my "Foot in the Door" Dimensional Marketing Program - call me 860-967-4184 - I'll tell you all about it.

2007 Calendar of Events
Will you be there? I will.

  • 4/26-4/28/07 GSOP, Atlanta, GA

  • 5/7-5/8/07 Fillauer at F1 in Boston, MA

  • 5/11/07 "First Ride" and "First Volley" AbilityTrek 2007 Kick Off
    Wilmington, NC

  • 6/29-6/30/07 PrimeFare East, Nashville, TN
    "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing Reach"

  • 7/12-7/14/07 *NEW DATE* LAOP, Shreveport, LA

  • 7/20-7/21/07 APOA, Birmingham, AL

  • 7/26-7/28/07 Florida Chapter, Bonita Springs
    "Your Web Presence: The Good, The Bad & The Ugly"

  • 8/24-8/25/07 TAOP, Dallas, TX
    " "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing ROI"

  • Feedback - Let me have it!
    Marketing Gold Star? Firestarter?

    Have a marketing success story?
    Tell me about it!
    I'm listening....

    ERM photo
    Elizabeth Mansfield
    Outsource Marketing Solutions, LLC

    Phone: 860-967-4184
    Fax: 610-673-7248
    Email Marketing by