O&P Cause Marketing Resource Guide Do Well By Doing Good (AND get some great publicity!)
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If you've ever lived in
Massachusetts you know that the Boston
Marathon is run on Patriots'
Day.
(This year it's April 16th. So
NOW is
the time to pitch your orthotic expertise to
the media!)
The
Boston Marathon (and running in general) is
big business. How
big?
From Runner's World, Boston
Marathon Issue
"...about
$375 million was spent on
over-the-counter (foot)
orthotics in 2003, up 14 percent from the
previous year.
...Custom orthotics cost between $375
and $450, and only about half of all
insurance companies cover the cost. They
aren't an overnight solution either.
A
podiatrist (Any of you CO's or CPed's want
to write
a letter to the editor? Just
click here) makes a plaster cast of your
foot,
and then a lab creates the insole from the
cast. It can be about a month before you get
them, and then when you do, they're still not
race-ready. You need to break them in for one
to two weeks, and you could feel some
discomfort until you get accustomed to
them..."
You can read the whole
article entitled, "Pimp Your Ride" by clicking
here.
To read everything Runner's
World has to say about Orthotics
and Pronation - and they have a lot to say click
here.
Something for almost nothing
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Small Business Development Center has short,
courses on marketing you might be interested
in. Click
here for the SBDC locater to find the
office in your area.
They offer more than just marketing,
though.
Click
here for a list of podcasts on starting
and running your own business.
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Upcoming Awareness Weeks
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Marketing opportunity for those in patient
care!
For the month of May
- National Nurses Week - May 7-13
- National Nursing Home Week - May 13- 19
If you really want to make an impression
- you need my "Foot in the
Door" Dimensional Marketing Program - call me
860-967-4184 - I'll tell you all about it.
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2007 Calendar of Events
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Will you be there? I will.
5/7-5/8/07 Fillauer at
F1 in Boston,
MA 5/11/07 "First
Ride"
and "First
Volley" AbilityTrek 2007 Kick
Off Wilmington,
NC
6/29-6/30/07
PrimeFare
East, Nashville, TN "Blogs,
Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
Reach" 7/12-7/14/07 *NEW
DATE* LAOP,
Shreveport,
LA 7/20-7/21/07 APOA,
Birmingham, AL
7/26-7/28/07 Florida
Chapter, Bonita
Springs "Your Web Presence: The Good, The
Bad & The Ugly"
8/24-8?25?07 TAOP, Dallas,
TX "
?Blogs, Podcasts, Lenses - Web Technology Can
Maximize Your Marketing ROI"
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Feedback - Let me have it!
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Marketing Gold Star? Firestarter?
Have a marketing success story? Tell me
about it! I'm listening.... 860-967-4184.
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