By Doing Good
(AND get some great publicity!)
If you've ever lived in
Massachusetts you know that the Boston
Marathon is run on Patriots'
(This year it's April 16th. So
the time to pitch your orthotic expertise to
Boston Marathon (and running in general) is
big business. How
From Runner's World, Boston
$375 million was spent on
orthotics in 2003, up 14 percent from the
...Custom orthotics cost between $375
and $450, and only about half of all
insurance companies cover the cost. They
aren't an overnight solution either.
podiatrist (Any of you CO's or CPed's want
a letter to the editor? Just
click here) makes a plaster cast of your
and then a lab creates the insole from the
cast. It can be about a month before you get
them, and then when you do, they're still not
race-ready. You need to break them in for one
to two weeks, and you could feel some
discomfort until you get accustomed to
You can read the whole
article entitled, "Pimp Your Ride" by clicking
To read everything Runner's
World has to say about Orthotics
and Pronation - and they have a lot to say click
Something for almost nothing
Small Business Development Center has short,
courses on marketing you might be interested
here for the SBDC locater to find the
office in your area.
They offer more than just marketing,
here for a list of podcasts on starting
and running your own business.
Upcoming Awareness Weeks
Marketing opportunity for those in patient
For the month of May
If you really want to make an impression
- you need my "Foot in the
Door" Dimensional Marketing Program - call me
860-967-4184 - I'll tell you all about it.
- National Nurses Week - May 7-13
- National Nursing Home Week - May 13- 19
2007 Calendar of Events
Will you be there? I will.
5/7-5/8/07 Fillauer at
F1 in Boston,
Volley" AbilityTrek 2007 Kick
East, Nashville, TN
Podcasts, Lenses - Web Technology Can
Maximize Your Marketing
"Your Web Presence: The Good, The
Bad & The Ugly"
8/24-8?25?07 TAOP, Dallas,
?Blogs, Podcasts, Lenses - Web Technology Can
Maximize Your Marketing ROI"
Feedback - Let me have it!
Marketing Gold Star? Firestarter?
Have a marketing success story?