None of these require a major undertaking to fix!

"www" - Most people type in "www" - lots of people (myself included) don't.
Try your site right now without the www.
Does it load? If not, it's usually a domain record issue.

PDFs - Do you have them on your site?
Are you linked to Adobe? You should be so they can download Acrobat.

Write in the first or second person.
"You have prosthetic/orthotic needs"
"Why I manufacture all my components in the USA."

Pose, then answer questions visitors might ask. "Will I be able to ride a bike?"
"Do you need the fastest turnaround time in the business?"

Write so readers can scan.
Short paragraphs (30-50 words each)
Edit.
Then read it aloud - or better yet, have someone else read it to you.

Ask yourself the following questions.
If don't know the answer, get your IT person to tell you.

1. Do your page titles lead with two and three-word targeted keywords?
2. Dpes your website have a site map with text links?
3. Do you use text links from your home page to your most important secondary pages?
4. Does your site have a flat directory structure?

Are you doing any of these? You might want to rethink.

1. Do you dropdown boxes for navigation?
2. Does your primary navigation require Flash, Java or Javascript to function?
3. Is your home page a "splash page" or otherwise content-less?
4. Does your site employ frames?

• 3/22/07 "First Bid" at AAOP, San Francisco


• 5/11/07 "First Ride" and AbilityTrek 2007
  Wilmington, NC


• 6/29-30/07 PrimeFare East, Nashville, TN
  "Blogs, Podcasts, Lenses - Web Technology Can Maximize Your Marketing Reach"


• 7/26-7/28/07 Florida Chapter, Bonita Springs
  "Your Web Presence: The Good, The Bad & The Ugly"

Have a marketing success story?
Tell me about it! 860-967-4184.

Kim Doolan did.

"Elizabeth,

Your idea of bringing a prosthesis with me to the papers worked wonderfully.

The Odessa American is doing a feature story about 4 people wearing prostheses. I'm one and my focus is stressing the parity bill. So, while I didn't get a whole story about parity, I AM EXPECTING A GOOD PUSH IN NEXT SUNDAY'S PAPER!

THANKS!"