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Get the latest on O&P marketing
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A week from tomorrow you have one of the greatest
marketing opportunities EVER!
It's all about
love.
Back in the day at Stoneham & Sr High
School the student council knew what a great
marketing opportunity Valentine's day could be.
They made
some serious dough re mi off of L-O-V-E.
The week
before Valentine's day they sold white,
pink and red carnations for 50 cents a piece. The
carnations
were delivered to the recipient during classes
on the
14th.
Of course if you got any, you carried them
around with you all day just to show everyone how
loved you were! (I knew some "master marketers",
who bought them for themselves!")
Who
doesn't like a little (or lot of) public
reinforcement of how loved they are?
Ever
been to a surprise party, see a skywriter write
"Marry me?" in the sky or witness someone's reaction
when they get flowers at
work?
Need some more love-ly ideas? Call me.
860-967-4184
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What's Love Got to Do With It?
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Short and Sweet Valentine's Day tips
Patient care? Send your referral sources heart
shaped cookies with a little note that says how much
you love taking care of their
patients.
Vendor? Send candy out with all
your Valentine's week orders. Love doing business
with you!
Prosthetist? Offer heart shaped
"tattoos"
for your amputee patients' prostheses. (I'd let the
media
know about that - what a great visual and a fun
story.)
Anyone? Everyone? Send your
customers, sales reps, newsletter readers, patients,
employees or employer an e-card from Hallmark.
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