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Who is your REAL competition?
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I got this email last week.
Clearly a tie-in to
the upcoming Academy Awards and designed to take
advantage of
all the pre-Oscar buzz!
LOVED
IT!
From Kayak (one of my
favorite
travel related sites)
The subject line read:
Best
Supporting Role by a
Destination
The email read:
"The
2007 Oscar nominations are in and
"School for Scoundrels" was sadly snubbed by the
academy...
As a travel company it seems unfair
that sound and makeup receive an award while
destinations do not.
After all, what?s "Out of
Africa" without Africa or "Pirates of the Caribbean"
without a Caribbean?
That?s why we are
lobbying the
academy to add another category: "Best Supporting
Role by a Destination."
Tie-ins to events
like the Super Bowl,
Grammy's, or the Oscar's are fun - people enjoy them
- and can be newsworthy, too. If Kayak can do it,
so can you.
What's Oscar-worthy about your
business?
Need help with your tie-in? Call me.
860-967-4184
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79th Annual Academy Awards February 25th
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And the O&P nominees are...
Best musical score: "Phantom
Limb" by the Shins
Original use of a
prosthetic body part as a weapon: Grindhouse
Best depiction of the difficulty of water
fountain usage involving an orthosis:
Joan
Cusack, Sixteen
Candles (If you haven't seen the movie. See
it.)
Worst backlash against a studio
for not delivering on promised prostheses for
amputee extras used in a movie: Warner
Brothers
Have any O&P related nominations
or categories you'd like to add?
Email
them to
me and I will post them on the blog on next week!
elizabeth@askelizabeth.net
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This week's marketing gold stars go to...
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A recent newsletter was all about email
newsletters and how they can help you stay connected
to your target market.
Just some of the
benefits:
- Cost-effective delivery method
- Drives traffic to your
website
- Interactive
- Results are measurable
All of which help you MAKE MORE
MONEY!
Gold stars to all!
WBC
Industries for launching their email newsletter!
Click
here to sign up for it!
O&P Career Placement
Services, Inc. for creating newsletters designed
for their top two target markets - one for O&P
employers and one for O&P professionals. Click here to sign
up!
OPAF
for doubling their newsletter subscribers in
just four months! Click here to sign
up!
Got a website but haven't got a
newsletter? Why not??
Call me! 860-967-4184
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Feedback - Let me have it!
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Questions, Comments, Concerns, Suggestions - It's all good!
Got a minute?
Give a little feedback!
What do
you want to read about?
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