Heading to
Salt Lake for
PrimeFare West?
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As you plan your marketing campaign for 2007, you
should take an awareness
calendar or holiday
calendar into
consideration.
There are more than 17,900
awareness days, weeks, months, birthdays and
anniversaries registered with the National Events
Special Registry.
Plan now to strategically
align your O&P business with some new
marketing opportunities.
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February is Canned Food Month!
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Why not plan an awareness campaign that ties your
company in with a national cause or effort?
Are you launching a website?
A new product or
service?
Opening a new office?
Hiring a new
employee?
Here's an
idea! For every (unique)
click, purchase or office visit - your company could
donate
a canned food item to your local food
bank. Put out a press release, distribute it to the
media and post it on your
website.
WIN. The food bank gets food they
desperately need during a month when nobody
typically thinks
about the food bank.
WIN. You get to create
awareness
about something that might otherwise not generate
much publicity.
Think that's a silly idea?
The NFL
and Campbell's don't think so.
That's just one idea - there
are 17899
left!
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Today's firestarter says...
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"Elizabeth, regarding the newsletter:
I find it
thought provoking with the areas outside of O&P you
(use for) source information.
At times some of the more direct O&P marketing sales
information is helpful. I will from time to time
print an article for our practitioners to review.
As we all know practitioners are not, typically,
wired to embrace business development and any hints,
tools, ideas to get them comfortable with it are
very helpful.
To summarize: the newsletter gives us non-creative
marketing challenged type?s insightful information
to stir up some action.
Thanks for the great work you do for the
industry."
Joe Antorietto
OrPro
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Feedback - Let me have it!
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Questions, Comments, Concerns, Suggestions - It's all good!
Got a minute?
Give a little feedback!
What do
you want to read about?
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