Marketing for the Orthotic & Prosthetic Profession
January 2007
In This Issue  

OPAF's First Bid Live and Silent Auction  

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I flew over 75,000 actual air miles on Delta last year. That makes me a Gold Medallion member.
Delta's in big financial trouble.
They should be sucking up to their customers, especially their frequent fliers, don't you think?

Instead, when I checked in recently - using the First Class/Medallion member check in line - before the ticket agent even looked at my ticket she said "This line is for First Class and Medallion members."

I thought...
"OUCH! Why don't look like a First Class/Medallion member???" AND, simultaneously
Thanks lady, for giving me a great newsletter topic on how NOT to give good marketing!!

Make an Assumption = Make a Mistake
 

You know what they say about assuming!
(If you don't, call me and I'll tell you 860-967-4184 or click here)

It can also:

    Cause unnecessary stress for you and/or your customer
  1. Create misunderstandings
  2. Cause you to miss out on great opportunities
  3. Lead you to offer the wrong product or service
  4. Create obstacles that don't exist


Firestarter
 
Match

"Elizabeth, your email newsletter on blogs gave us the push we needed to launch OUR blog as part of our online marketing efforts!"

Julie Hall
PSL Fabrication


O&P Medicare Supplier Quick Tip
 
Independent Contractors
Lightbulb

Thanks to Don Foley of Cailor Fleming Insurance for providing the answer to the question...

May I contract with another entity to provide orthotic and prosthetic services?

Supplier Standard # 4 states...


Voice your opinion
 
Questions, Comments, Concerns, Suggestions

Like the newsletter? Feel free to forward it!
Love the newsletter? Tell me why.
Don't like it/hate it? What do I need to fix?

Just click on my email link at the bottom of the page. Thanks!

Elizabeth


Speaking Calendar
 
Market Like a Rock Star Tour 2006-2007

I'll be speaking at the following O&P meetings...

  • Feb 23 - 24, 2007 PrimeFare West meeting

  • ERM photo
    Elizabeth Mansfield
    Outsource Marketing Solutions, LLC

    Phone: 860-967-4184
    Fax: 610-673-7248
    Email Marketing by